GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
MEDIA ANALYSIS/4350041
Course Title: MEDIA ANALYSIS
Credits 3 ECTS 7.5
Semester 1 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Prof. Murat Sadullah ÇEBİ
 -- WEB SITE(S) OF LECTURER(S)
  
 -- EMAIL(S) OF LECTURER(S)
  sacebi@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Learn the basics concepts of media analysis
get information about the theories, methods and tools of data collection and analysis
obtain information about the media professionals, media contents, media institutions, media audiences and media effects
analyse the media professionals, media contents, media institutions, media effects and media audiences
 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  theoretical and methodical foundations of media analysis
2. Week  basic concepts of media analysis
3. Week  areas of media analysis I: media professionals
4. Week  areas of media analysis II: media contents
5. Week  areas of media analysis III: media organizations
6. Week  areas of media analysis IV: media audiences
7. Week  areas of media analysis IV: media effects
8. Week  Midterm Exam
9. Week  methods of media analysis I: content analysis
10. Week  methods of media analysis II: discourse analysis
11. Week  methods of media analysis III: semiotic analysis
12. Week  methods of media analysis IV: rhetorical analysis
13. Week  workshops, presantations
14. Week  workshops, presantations
15. Week  workshops, presantations
16. Week  Final Exam
 -- RECOMMENDED OR REQUIRED READING
  Berger, Arthur Asa (1982), Media analysis techniques. Beverly Hills: Sage. Berger, Arthur Asa (1993), Kitle İletişiminde Çözümleme Yöntemleri. Eskişehir: Anadolu Üniversitesi Yayınları. Çebi Murat Sadullah (2003), İletişim Araştırmalarında İçerik Çözümlemesi.,Ankara: Alternatif Yayınları. Çebi, Murat Sadullah (Der./Çev.) (2003), Medya Etki Araştırmaları. Ankara: Alternatif Yayınları Çebi, Murat Sadullah (2007),”Siyasal Reklamlarda ‘Öteki’nin İnşası”, Selçuk İletişim. 4 (4), 96-121 Bilgin, Nuri (2000), İçerik Analizi. Ege Üniversitesi Edebiyat Fakültesi: İzmir. Deacon, David vd (1999); Researching Communications. A Practical Guide to Methods in Media and Cultural Analysis. London: Edwards Arnold. Fiske, John (1990); Introduction to Communication Studies, London: Routledge. Gripsrud, Jostein (2002); Understanding Media Culture, London: London : Edwards Arnold. Mcdonald, Myra (2003), Exploring media discourse. London: Arnold. McQuail, Denis (2001); McQuail’s Mass Communication
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer, Demonstration, Drill - Practise
 -- WORK PLACEMENT(S)
  Not Applicable
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
40
 Assignment
1
60
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
9
3
27
 Practising Hours of Course Per Week
5
3
15
 Reading
14
3
42
 Searching in Internet and Library
14
2
28
 Designing and Applying Materials
14
2
28
 Preparing Reports
0
 Preparing Presentation
14
2
28
 Presentation
0
 Mid-Term and Studying for Mid-Term
1
3
3
 Final and Studying for Final
1
3
3
 Other
7
2
14
 TOTAL WORKLOAD: 
188
 TOTAL WORKLOAD / 25: 
7.52
 ECTS: 
7.5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1X
2X
3X
4X
5X
6X
7X
8X
9X
10X
11X
12X