GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION

AUDIENCE RESEARCHES/5350057

Course Title:	AUDIENCE RESEARCHES
Credits	3	ECTS	7.5
Semester	2	Compulsory/Elective	Elective

COURSE INFO

-- LANGUAGE OF INSTRUCTION

Turkish

-- NAME OF LECTURER(S)

Assoc.Prof. Zülfikar DAMLAPINAR

-- WEB SITE(S) OF LECTURER(S)

www.gazi.edu.tr/~damlapinar

-- EMAIL(S) OF LECTURER(S)

damlapinar@gazi.edu.tr

-- LEARNING OUTCOMES OF THE COURSE UNIT

To understand the philosophy of audience research
To researh the audience

-- MODE OF DELIVERY

The mode of delivery of this course is Face to face

-- PREREQUISITES AND CO-REQUISITES

There is no prerequisite or co-requisite for this course.

-- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS

There is no recommended optional programme component for this course.

--COURSE CONTENT
1. Week	Introduction and discussion: Mass communication media audience research and its concepts.
2. Week	Qualitative approach to audience research
3. Week	Qualitative approach to audience research
4. Week	Problems of audience research
5. Week	Rating and audience research
6. Week	Social-demography: Gender, age, identity factors in audience research
7. Week	Audience Ethnography
8. Week	Midterm Exam
9. Week	Interactive audience
10. Week	Identifying and understanding as mass communication media strategies
11. Week	Theories of catharsis
12. Week	Audience behaviour as determining content of mass communication media
13. Week	Advertising audience: Attitude, behaviour, effects
14. Week	Television news monitoring studies
15. Week	Content and audience
16. Week	FINAL

-- RECOMMENDED OR REQUIRED READING

Banks, Mark James (1981) A history of broadcast audience research in the United States, 1920-1980 with an emphasis on the rating services, Croteau, David William Hoynes (1997)Media/society : industries, images, and audiences, Thousand Oaks. McQuail, Denis (1997) Audience Analysis, Thousand Oaks: Sage. Neuman, W. Russell (1992) The future of the mass audience, Cambridge : Cambridge University Renckstorf, Karsten vd. (1996) Media use as social action : A European approach to audience studies London: John Libbey

-- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS

Lecture, Question & Answer, Demonstration, Drill - Practise

-- WORK PLACEMENT(S)

-- ASSESSMENT METHODS AND CRITERIA

	Quantity	Percentage
Mid-terms	1	30
Assignment	0	0
Exercises	0	0
Projects	0	0
Practice	0	0
Quiz	0	0
Contribution of In-term Studies to Overall Grade		30
Contribution of Final Examination to Overall Grade		70

-- WORKLOAD

Efficiency	Total Week Count	Weekly Duration (in hour)	Total Workload in Semester
Theoretical Study Hours of Course Per Week	14	3	42
Practising Hours of Course Per Week			0
Reading	14	3	42
Searching in Internet and Library	14	3	42
Designing and Applying Materials	14	3	42
Preparing Reports			0
Preparing Presentation	14	1	14
Presentation			0
Mid-Term and Studying for Mid-Term	1	3	3
Final and Studying for Final	1	3	3
Other	4	1	4
TOTAL WORKLOAD:			192
TOTAL WORKLOAD / 25:			7.68
ECTS:			7.5

-- COURSE'S CONTRIBUTION TO PROGRAM

NO	PROGRAM LEARNING OUTCOMES	1	2	3	4	5
1						X
2						X
3						X
4						X
5						X
6						X
7						X
8						X
9						X
10						X
11						X
12						X

Gazi University

Information Package

Programme Information

Search

GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR