GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION

MEDIA EFFECTS AND AUDIENCE RESEARCHES/4350008

Course Title:	MEDIA EFFECTS AND AUDIENCE RESEARCHES
Credits	3	ECTS	7.5
Semester	1	Compulsory/Elective	Compulsory

COURSE INFO

-- LANGUAGE OF INSTRUCTION

Turkish

-- NAME OF LECTURER(S)

Prof. Nurettin Güz

-- WEB SITE(S) OF LECTURER(S)

-- EMAIL(S) OF LECTURER(S)

nurguz@gazi.edu.tr

-- LEARNING OUTCOMES OF THE COURSE UNIT

Students will learn information about media effects and research on media

-- MODE OF DELIVERY

The mode of delivery of this course is Face to face.

-- PREREQUISITES AND CO-REQUISITES

There is no prerequisite or co-requisite for this course.

-- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS

There is no recommended optional programme component for this course.

--COURSE CONTENT
1. Week	The duties and functions of media organizations
2. Week	Effects of Media
3. Week	Agenda-setting function of the media
4. Week	Information gap hypothesis
5. Week	Method of Spiral of silence
6. Week	Uses And Gratifications Perspective
7. Week	Critics for approachs
8. Week	Midterm Exam
9. Week	Field surveys and media
10. Week	Design and implementation of the research
11. Week	Media coverage of research results
12. Week	News and orientation
13. Week	Orientation according to research results
14. Week	The results of orientation in the media
15. Week	The effects of media and public opinion
16. Week	Final Exam

-- RECOMMENDED OR REQUIRED READING

N. Güz: Haberde Yönlendirme ve Kamuoyu Araştırmaları D. McQuail: Kitle İletişim Kuramları E. Noelle Neumann: Kamuoyu

-- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS

Lecture, Question & Answer, Demonstration, Drill - Practise

-- WORK PLACEMENT(S)

-- ASSESSMENT METHODS AND CRITERIA

	Quantity	Percentage
Mid-terms	1	40
Assignment	0	0
Exercises	0	0
Projects	0	0
Practice	0	0
Quiz	0	0
Contribution of In-term Studies to Overall Grade		40
Contribution of Final Examination to Overall Grade		60

-- WORKLOAD

Efficiency	Total Week Count	Weekly Duration (in hour)	Total Workload in Semester
Theoretical Study Hours of Course Per Week	14	3	42
Practising Hours of Course Per Week			0
Reading	14	5	70
Searching in Internet and Library	14	4	56
Designing and Applying Materials	2	1	2
Preparing Reports			0
Preparing Presentation	1	5	5
Presentation	1	3	3
Mid-Term and Studying for Mid-Term	1	4	4
Final and Studying for Final	1	4	4
Other			0
TOTAL WORKLOAD:			186
TOTAL WORKLOAD / 25:			7.44
ECTS:			7.5

-- COURSE'S CONTRIBUTION TO PROGRAM

Gazi University