GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
GLOBAL COMPETITIVE ANALYSIS AND STRATEGIES/4270020
Course Title: GLOBAL COMPETITIVE ANALYSIS AND STRATEGIES
Credits 3 ECTS 7.5
Semester 1 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Prof. İrfan SÜER
 -- WEB SITE(S) OF LECTURER(S)
  http://websitem.gazi.edu.tr/site/irsuer
 -- EMAIL(S) OF LECTURER(S)
  irsuer@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Comprehending the global competition
Making the global competition analysis
Learning of the implementation and management of global competition strategies.
 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Global competition and competition force concept
2. Week  Factors of effecting global competition force
3. Week  The Porter's competition force factors
4. Week  Competitor analysis
5. Week  Analysis of global competition force
6. Week  Measuring of competition forces
7. Week  Midterm exam
8. Week  Competition and portfolio analysis
9. Week  The Porter's competition strategy model
10. Week  Strategies for growing and developing
11. Week  Strategies for stagnant growing or stable
12. Week  Strategies for competitive positions
13. Week   Strategies for global markets entry
14. Week  Presentation of homework and its evaluation
15. Week  Presentation of homework and its evaluation
16. Week  Final exam
 -- RECOMMENDED OR REQUIRED READING
  Prof. Dr. İrfan Süer, Küresel Rekabet Analizi ve Stratejileri, Ders notları, 2017. Michael E. Porter; Rekabet Stratejisi, Sektör ve Rakip Analizi Teknikleri, (Çev: Gülen Ulubilgin), Agora Kitaplığı, İstanbul 2015.
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer, Demonstration
 -- WORK PLACEMENT(S)
  Not Applicable
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
20
 Assignment
1
20
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
15
3
45
 Practising Hours of Course Per Week
0
0
0
 Reading
15
2
30
 Searching in Internet and Library
15
1
15
 Designing and Applying Materials
15
1
15
 Preparing Reports
15
2
30
 Preparing Presentation
15
1
15
 Presentation
1
2
2
 Mid-Term and Studying for Mid-Term
1
15
15
 Final and Studying for Final
1
20
20
 Other
0
 TOTAL WORKLOAD: 
187
 TOTAL WORKLOAD / 25: 
7.48
 ECTS: 
7.5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1X
2X
3X
4X
5X
6X
7X
8X
9X
10X