GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION

MARKETING MODELS IN HEALTH SERVICES/5250004

Course Title:	MARKETING MODELS IN HEALTH SERVICES
Credits	3	ECTS	7.5
Semester	1	Compulsory/Elective	Compulsory

COURSE INFO

-- LANGUAGE OF INSTRUCTION

Turkish

-- NAME OF LECTURER(S)

Prof.Sezer KORKMAZ

-- WEB SITE(S) OF LECTURER(S)

http://www.websitem.gazi.edu.tr/site/sezerk

-- EMAIL(S) OF LECTURER(S)

sezerk@gazi.edu.tr

-- LEARNING OUTCOMES OF THE COURSE UNIT

He/She learns about general topics of marketing management
He/She learns about analysis of environment, SWOT analysis,competitive advantage.
He/She learns about marketing mix elements.

-- MODE OF DELIVERY

The mode of delivery of this course is Face to face

-- PREREQUISITES AND CO-REQUISITES

There is no prerequisite or co-requisite for this course.

-- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS

There is no recommended optional programme component for this course.

--COURSE CONTENT
1. Week	Marketing concept and definition
2. Week	Concepts of product-services for health care organizations
3. Week	Analysis of environment
4. Week	SWOT analysis
5. Week	Mission-goal and targets
6. Week	Competitive advantage
7. Week	Improving of marketing strategy for health care organizations
8. Week	Midterm exam
9. Week	Target market selection
10. Week	Product strategy
11. Week	Price strategy
12. Week	Distribution strategy
13. Week	Promotion strategy
14. Week	Physical evidence,participants
15. Week	Productivity,process management
16. Week	Final exam

-- RECOMMENDED OR REQUIRED READING

Principles of Services Marketing; Adrian Palmer, 2004 Marketing Management; Philip Kotler, Kevin Lane Keller, 2005 International Business; Tamer Çavuşgil, Gary Knight, John Riesenberger, 2007.

-- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS

Lecture, Question & Answer, Demonstration

-- WORK PLACEMENT(S)

None

-- ASSESSMENT METHODS AND CRITERIA

	Quantity	Percentage
Mid-terms	1	20
Assignment	1	10
Exercises	0	0
Projects	1	10
Practice	0	0
Quiz	0	0
Contribution of In-term Studies to Overall Grade		40
Contribution of Final Examination to Overall Grade		60

-- WORKLOAD

Efficiency	Total Week Count	Weekly Duration (in hour)	Total Workload in Semester
Theoretical Study Hours of Course Per Week	14	3	42
Practising Hours of Course Per Week	14	3	42
Reading	10	3	30
Searching in Internet and Library	4	3	12
Designing and Applying Materials	0	0	0
Preparing Reports	2	10	20
Preparing Presentation	2	10	20
Presentation	2	3	6
Mid-Term and Studying for Mid-Term	1	10	10
Final and Studying for Final	1	10	10
Other	0	0	0
TOTAL WORKLOAD:			192
TOTAL WORKLOAD / 25:			7.68
ECTS:			7.5

-- COURSE'S CONTRIBUTION TO PROGRAM

NO	PROGRAM LEARNING OUTCOMES	1	2	3	4	5
1						X
2						X
3						X
4						X
5						X
6						X
7						X
8						X
9						X
10					X
11				X
12						X
13						X

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GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR