GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION

CONSUMER BEHAVIOUR THEORY/4150055

COURSE INFO

-- LANGUAGE OF INSTRUCTION

Turkish

-- NAME OF LECTURER(S)

Prof. Nurettin Parıltı

-- WEB SITE(S) OF LECTURER(S)

http://websitem.gazi.edu.tr/site/parilti

-- EMAIL(S) OF LECTURER(S)

parilti@gazi.edu.tr

-- LEARNING OUTCOMES OF THE COURSE UNIT

He/She corralates between consumer behaviour and marketing management.

-- MODE OF DELIVERY

The mode of delivery of this course is Face to face

-- PREREQUISITES AND CO-REQUISITES

There is no prerequisite or co-requisite for this course.

-- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS

There is no recommended optional programme component for this course.

--COURSE CONTENT
1. Week	Concept of consumer behaviour, basic concepts
2. Week	Relationship between consumer behaviour and marketing strategy
3. Week	Psyhological factors that affect consumer behaviour, learning
4. Week	Motive and motivation, motivation theories
5. Week	Perception, its qualifications
6. Week	Personality and ID, Personality theories
7. Week	Life style, Attitude
8. Week	Social factors that affects consumer behaviour, culture
9. Week	Midterm exam
10. Week	Family, social class, reference groups
11. Week	Students' presentations
12. Week	Students' presentations
13. Week	Students' presentations
14. Week	Students' presentations
15. Week	Students' presentations
16. Week	Students' presentations

-- RECOMMENDED OR REQUIRED READING

Consumer behavior, Michael Solomon

-- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS

Lecture, Question & Answer, Demonstration, Drill - Practise

-- WORK PLACEMENT(S)

None

-- ASSESSMENT METHODS AND CRITERIA

	Quantity	Percentage
Mid-terms	1	40
Assignment	0	0
Exercises	0	0
Projects	0	0
Practice	0	0
Quiz	0	0
Contribution of In-term Studies to Overall Grade		40
Contribution of Final Examination to Overall Grade		60

-- WORKLOAD

Efficiency	Total Week Count	Weekly Duration (in hour)	Total Workload in Semester
Theoretical Study Hours of Course Per Week	14	3	42
Practising Hours of Course Per Week	14	3	42
Reading	7	6	42
Searching in Internet and Library	7	6	42
Designing and Applying Materials	0	0	0
Preparing Reports	1	4	4
Preparing Presentation	1	5	5
Presentation	1	3	3
Mid-Term and Studying for Mid-Term	1	5	5
Final and Studying for Final	1	5	5
Other	0	0	0
TOTAL WORKLOAD:			190
TOTAL WORKLOAD / 25:			7.6
ECTS:			7.5

-- COURSE'S CONTRIBUTION TO PROGRAM

Gazi University