GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION

MARKETING POLITICS/5150045

Course Title:	MARKETING POLITICS
Credits	3	ECTS	7.5
Semester	2	Compulsory/Elective	Elective

COURSE INFO

-- LANGUAGE OF INSTRUCTION

Turkish

-- NAME OF LECTURER(S)

Prof.M.Mithat UNER

-- WEB SITE(S) OF LECTURER(S)

w3.gazi.edu.tr/~mithatuner/

-- EMAIL(S) OF LECTURER(S)

mithatuner@gazi.edu.tr

-- LEARNING OUTCOMES OF THE COURSE UNIT

He/She learns about general topics of marketing
He/She learns about marketing mix.
He/She learns about market segmentation, target market selection and marketing strategies.

-- MODE OF DELIVERY

The mode of delivery of this course is Face to face

-- PREREQUISITES AND CO-REQUISITES

There is no prerequisite or co-requisite for this course.

-- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS

There is no recommended optional programme component for this course.

--COURSE CONTENT
1. Week	Marketing concept and definition
2. Week	Concepts of product
3. Week	Concepts of service
4. Week	Analysis of environment
5. Week	SWOT analysis
6. Week	Mission-goal and targets
7. Week	Competition superiority
8. Week	Midterm exam
9. Week	Improving of marketing strategy
10. Week	Target market selection
11. Week	Product strategy
12. Week	Price strategy
13. Week	Distribution strategy
14. Week	Promotion strategy
15. Week	Promotion strategy
16. Week	Final exam

-- RECOMMENDED OR REQUIRED READING

Principles of Marketing; Philip Kotler, Gary Armstrong, 2006 Marketing Management; Philip Kotler, Kevin Lane Keller, 2005 Marketing Management and S

-- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS

Lecture, Question & Answer, Demonstration

-- WORK PLACEMENT(S)

None

-- ASSESSMENT METHODS AND CRITERIA

	Quantity	Percentage
Mid-terms	1	30
Assignment	1	10
Exercises	0	0
Projects	0	0
Practice	0	0
Quiz	0	0
Contribution of In-term Studies to Overall Grade		40
Contribution of Final Examination to Overall Grade		60

-- WORKLOAD

Efficiency	Total Week Count	Weekly Duration (in hour)	Total Workload in Semester
Theoretical Study Hours of Course Per Week	14	3	42
Practising Hours of Course Per Week	0	0	0
Reading	9	6	54
Searching in Internet and Library	9	6	54
Designing and Applying Materials	0	0	0
Preparing Reports	0	0	0
Preparing Presentation	0	0	0
Presentation	0	0	0
Mid-Term and Studying for Mid-Term	2	9	18
Final and Studying for Final	2	10	20
Other	0	0	0
TOTAL WORKLOAD:			188
TOTAL WORKLOAD / 25:			7.52
ECTS:			7.5

-- COURSE'S CONTRIBUTION TO PROGRAM

NO	PROGRAM LEARNING OUTCOMES	1	2	3	4	5
1						X
2		X
3						X
4						X
5		X
6		X
7						X
8			X
9		X
10					X
11					X
12					X
13					X

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GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR