GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION

MARKETING MODELS/4150005

Course Title:	MARKETING MODELS
Credits	3	ECTS	7.5
Semester	1	Compulsory/Elective	Compulsory

COURSE INFO

-- LANGUAGE OF INSTRUCTION

Turkish

-- NAME OF LECTURER(S)

Prof. M. Mithat UNER

-- WEB SITE(S) OF LECTURER(S)

w3.gazi.edu.tr/~mithatuner/

-- EMAIL(S) OF LECTURER(S)

mithatuner@gazi.edu.tr

-- LEARNING OUTCOMES OF THE COURSE UNIT

He/She learns about general topics of marketing models
He/She learns about analysis of environment, SWOT analysis,competitive advantage.
He/She learns about marketing mix elements.

-- MODE OF DELIVERY

The mode of delivery of this course is Face to face

-- PREREQUISITES AND CO-REQUISITES

There is no prerequisite or co-requisite for this course.

-- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS

There is no recommended optional programme component for this course.

--COURSE CONTENT
1. Week	Marketing concept and definition
2. Week	Marketing terms
3. Week	Marketing mix elements
4. Week	Analysis of environment
5. Week	SWOT analysis
6. Week	Competitive positions
7. Week	International trade and investment theories
8. Week	International trade and investment theories, ways of internationalization
9. Week	Internationalization process and born global firms
10. Week	Blue Ocean strategy
11. Week	Students' presentations
12. Week	Students' presentations
13. Week	Students' presentations
14. Week	Students' presentations
15. Week	Students' presentations
16. Week	Final exam

-- RECOMMENDED OR REQUIRED READING

International Business:Strategy, Management, and the New Realities: International Edition Tamer Cavusgil,Gary Knight,John Riesenberger Marketing Strategy Text and Cases, O. C. Ferrell ,Michael Hartline, 2012.

-- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS

Lecture, Question & Answer, Demonstration

-- WORK PLACEMENT(S)

None

-- ASSESSMENT METHODS AND CRITERIA

	Quantity	Percentage
Mid-terms	0	0
Assignment	0	0
Exercises	0	0
Projects	1	40
Practice	0	0
Quiz	0	0
Contribution of In-term Studies to Overall Grade		40
Contribution of Final Examination to Overall Grade		60

-- WORKLOAD

Efficiency	Total Week Count	Weekly Duration (in hour)	Total Workload in Semester
Theoretical Study Hours of Course Per Week	14	3	42
Practising Hours of Course Per Week	5	3	15
Reading	8	7	56
Searching in Internet and Library	8	7	56
Designing and Applying Materials	0	0	0
Preparing Reports	0	0	0
Preparing Presentation	1	8	8
Presentation	1	3	3
Mid-Term and Studying for Mid-Term	0	0	0
Final and Studying for Final	1	8	8
Other	0	0	0
TOTAL WORKLOAD:			188
TOTAL WORKLOAD / 25:			7.52
ECTS:			7.5

-- COURSE'S CONTRIBUTION TO PROGRAM

NO	PROGRAM LEARNING OUTCOMES	1	2	3	4	5
1					X
2		X
3						X
4						X
5					X
6			X
7					X
8			X
9			X
10					X
11					X
12				X
13					X

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GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR