GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
INSTRUCTIONAL MESSAGE DESING/4980105
Course Title: INSTRUCTIONAL MESSAGE DESING
Credits 3 ECTS 7.5
Course Semester 1 Type of The Course Elective
COURSE INFORMATION
 -- (CATALOG CONTENT)
 -- (TEXTBOOK)
 -- (SUPPLEMENTARY TEXTBOOK)
 -- (PREREQUISITES AND CO-REQUISITES)
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- COURSE OBJECTIVES
 -- COURSE LEARNING OUTCOMES
At the end of this course; Define the basic concepts of instructional message design.
Establishes a relationship between educational-instructional technology and instructional message design,
Explain the principles of learning, motivation, perception and attitude change,
Discuss the relationship between the principles of instructional message design and these principles.
Investigate the relationship between instructional message design and visual literacy,
Explain the relevant theories,
Describe visual literacy principles.
Describe the principles and rules of visual and text organization
Explain the importance of visual and text organization in instructional message design.

 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 --WEEKLY SCHEDULE
1. Week  Definition of Course, Goals, Process, Application Principles
2. Week  Basic concepts about instructional message design: message, place of message in communication, message transmission tools. "The medium is the message
3. Week  Message design, Information design, The role of message and information design in learning, Instructional Design, Instructional message design,
4. Week   Learning principles, General principles, Student characteristics Cognitive organizing, Learning and teaching strategies Transfer and generalization
5. Week  Motivation principles, General motivation principles Texts and Graphics
6. Week  Perception principles, pre-attention and attention-keeping processes Message design variables and perception
7. Week  Principles of attitude change, Persuasive message design, Behavioral modeling, Cognitive conflict management
8. Week  Visa
9. Week  Instructional message design and visual literacy Definition of visual literacy and relation with instructional message design. Related theories
10. Week  Visual literacy principles. Selection principle: Figure ground, Organizing principle: Hierarchical study, Integration principle: Gestalt theory,
11. Week  Text design in instructional messages (Typography and text) Typographic elements, Text organizers
12. Week   Project and material presentations
13. Week  Project and material presentations
14. Week  14. General evaluation
15. Week  15. Final
16. Week  
 -- TEACHING and LEARNING METHODS
 -- ASSESSMENT CRITERIA
 
Quantity
Total Weighting (%)
 Midterm Exams
1
25
 Assignment
6
25
 Application
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Percent of In-term Studies  
50
 Percentage of Final Exam to Total Score  
50
 -- WORKLOAD
 Activity  Total Number of Weeks  Duration (weekly hour)  Total Period Work Load
 Weekly Theoretical Course Hours
14
3
42
 Weekly Tutorial Hours
0
0
0
 Reading Tasks
14
3
42
 Searching in Internet and Library
8
2
16
 Material Design and Implementation
3
6
18
 Report Preparing
5
3
15
 Preparing a Presentation
3
6
18
 Presentation
3
6
18
 Midterm Exam and Preperation for Midterm Exam
1
6
6
 Final Exam and Preperation for Final Exam
1
14
14
 Other (should be emphasized)
0
 TOTAL WORKLOAD: 
189
 TOTAL WORKLOAD / 25: 
7.56
 Course Credit (ECTS): 
7.5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1X
2X
3X
4X
5X
6X
7X
8X
9X
10X
11X
12X
13X
14X
15X
 -- NAME OF LECTURER(S)
   (Assoc. Prof. Gülgün BANGİR ALPAN)
 -- WEB SITE(S) OF LECTURER(S)
   (https://abs.gazi.edu.tr/bangir)
 -- EMAIL(S) OF LECTURER(S)
   (bangir@gazi.edu.tr)