GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
DIRECT AND INTERACTIVE MARKETING/5591306
Course Title: DIRECT AND INTERACTIVE MARKETING
Credits 3 ECTS 8
Semester 1 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Assoc. Prof. Metehan TOLON
 -- WEB SITE(S) OF LECTURER(S)
  http://websitem.gazi.edu.tr/site/metehan
 -- EMAIL(S) OF LECTURER(S)
  metehan@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Learn direct marketing applications
Learn the efficiency of e-commerce applications
Know mobile marketing implications
Know viral marketing implications
Learn multilayered marketing implications
Know telemarketing and catalog marketing implications
Learn to use blogs in direct marketing applications
 -- MODE OF DELIVERY
  The mode of delivery of this course is face to face.
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Concept of direct marketing
2. Week  Development of direct marketing
3. Week  The factors that affects direct marketing activities
4. Week  Developing offers
5. Week  Database management
6. Week  Catalog marketing
7. Week  Telemarketing
8. Week  Midterm Exam
9. Week  Blogging
10. Week  Multilayered marketing
11. Week  Mobile marketing
12. Week  Viral marketing
13. Week  E-commerce
14. Week  E-commerce
15. Week  Discussion
16. Week  Final Exam
 -- RECOMMENDED OR REQUIRED READING
  Edward Nash, Direct Marketing Bob Stone, Ron Jacops, Successful Direct Marketing Methods
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer, Demonstration, Drill - Practise
 -- WORK PLACEMENT(S)
  None
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
50
 Assignment
0
0
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
50
 Contribution of Final Examination to Overall Grade  
50
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
0
 Reading
10
6
60
 Searching in Internet and Library
10
5
50
 Designing and Applying Materials
0
 Preparing Reports
0
 Preparing Presentation
0
 Presentation
0
 Mid-Term and Studying for Mid-Term
7
3
21
 Final and Studying for Final
7
4
28
 Other
0
 TOTAL WORKLOAD: 
201
 TOTAL WORKLOAD / 25: 
8.04
 ECTS: 
8
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1X
2X
3X
4X
5X
6X
7X
8X
9X
10X