GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
MARKETING COMMUNCATIONS/TK 532
Course Title: MARKETING COMMUNCATIONS
Credits 3 ECTS 7.5
Semester 2 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Prof. Nurettin Parıltı
 -- WEB SITE(S) OF LECTURER(S)
  http://websitem.gazi.edu.tr/site/parilti/
 -- EMAIL(S) OF LECTURER(S)
  parilti@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
He/She learns marketing communication elements.
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 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  Students who will attend this course should have already attended Marketing Management before.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Marketing communication and its elements
2. Week  Marketing communication and its goals
3. Week  Marketing communication strategies
4. Week  Basic features of marketing communication
5. Week  Factors which affect selection of marketing communication mix
6. Week  Integrated marketing communication
7. Week  Personal sales
8. Week  Functions of personal sales
9. Week  Midterm exam
10. Week  Buying decision process
11. Week  Factors which affect buying decision process
12. Week  Advertisement and advertising
13. Week  Sales promotion
14. Week  Public Relations
15. Week  Direct marketing elements and methods
16. Week  Final exam
 -- RECOMMENDED OR REQUIRED READING
  Strategic Integrated Marketing Communications. Larry PERCY, Teory and Practice, Elsevier Inc. London-2008 Principles of Advertising&IMC; Tom DUNCAN; Mc Graw Hill. Irwın,NewYork-2005. Advertising And Promotion An Integrated Marketing Communications Perspective: George E. BELCH&Michael A. BELCH; Mc Graw Hill. New York-2009. Advertising Principles and Practice; William WELLS, John BURNET, Sandra MORIARTY; Prentice Hall. New Jersey-2008. Pazarlama iletişim Yönetimi : Yavuz ODABAŞI/Mine OYMAN; MediaCat Yayınları Eskişehir-2002. Doğrudan Pazarlama:İge PINAR;Seçkin Yayınları Ankara-2010
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer, Demonstration, Drill - Practise
 -- WORK PLACEMENT(S)
  None
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
40
 Assignment
0
0
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
0
0
0
 Reading
6
6
36
 Searching in Internet and Library
6
5
30
 Designing and Applying Materials
0
0
0
 Preparing Reports
0
0
0
 Preparing Presentation
0
0
0
 Presentation
0
0
0
 Mid-Term and Studying for Mid-Term
6
6
36
 Final and Studying for Final
6
6
36
 Other
0
0
0
 TOTAL WORKLOAD: 
180
 TOTAL WORKLOAD / 25: 
7.2
 ECTS: 
7.5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Develop and deepen knowledge in the same or in a different design field to the proficiency level based on Bachelor level qualifications.X
2Conceive the interdisciplinary interaction, which the design field is related with.X
3Use of theoretical and practical knowledge within the design field at a proficiency level.X
4Interpret the knowledge about the design field by integrating the information gathered from different disciplines and formulate new knowledge.X
5Take responsibility and develop new strategic solutions as a team member in order to solve unexpected complex problems faced within the applications in the design field.X
6Develop strategy, policy and implementation plans on the issues related to the design field and assess the findings within the frame of quality processes.X
7Audit the design field data gathering, interpretation, implementation and announcement stages by taking into consideration the cultural, scientific, and ethic values and teach these values.X
8Demonstrate leadership in contexts that require solving problems related to the design field.X
9Earn to polish to prepare thesis proposal and to write thesis in accordance with the accumulations regarding the field.X
10Ability to use of current information technology in the field of design, publishing, tools - supplies and other scientific resources acquired with the help of high-level information is used in future academic and professional life.X