GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
DESIGN ECONOMY/TK 537
Course Title: DESIGN ECONOMY
Credits 3 ECTS 7.5
Semester 1 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Assoc.Prof.Dr. Serkan GÜNEŞ
 -- WEB SITE(S) OF LECTURER(S)
  http://websitem.gazi.edu.tr/site/serkangunes
 -- EMAIL(S) OF LECTURER(S)
  serkangunes@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
To understand basics of economics and to undertake thought models on cost-benefit analysis in the decision-making.
To act as economic minded designers or design entrepreneurs
To build partnerships with finance, the nature of competition, market economies, the importance of strategic innovation and design thinking, decision
Develop strategy, policy and implementation plans on the issues related to the field and assess the findings within the frame of quality processes.
 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Introduction to Microeconomics: Scarcity, Choice and Opportunity Cost; Demand, Supply and Price; Profit-maximizing Objective of a Firm; Cost and Outpu
2. Week  Concepts of Economic Thought: Basic explanation of Capitalism, Socialism, Communism, Prosperity, Depression, and the practical workings of an economy;
3. Week  Consumption and Consumer Culture Part I: What is consumption? What is consumer culture? Analyzing the mass production and mass consumption.
4. Week  Consumption and Consumer Culture Part II: The Consumer Society, Conspicuous consumption, Class, leisure, gender, politics and citizenship in Consumer
5. Week  Strategic Innovation and Design Thinking I: Schumpeterian Economics, Creative Destruction, Economics of Innovation.
6. Week  Strategic Innovation and Design Thinking II: Types of Innovation, Organization of Innovation, Ethical, Social and Political Issues on Innovation.
7. Week  Presentations
8. Week  Entrepreneurship: Entrepreneurs, Designer as an entrepreneur, Social and cultural aspects of Entrepreneurship.
9. Week  Decision Making and Economic Environment: Scarcity, Trade off, Opportunity Cost, The Maximization Principle and The Marginal Principle.
10. Week  Strategic Decision and Risk Management: Decisions, Decision types, Assessing Uncertainty, Risk Control and Financing.
11. Week  Future Role of Design I: Blue Ocean Strategy, Disruptive Innovation Theory, Co-creation Value, Design Driven Innovation.
12. Week  Future Role of Design II: Everyone is Designer, IKEA Effect, Trophy Effect and I Design Myself
13. Week  Presentations
14. Week  Wrap up
15. Week  
16. Week  
 -- RECOMMENDED OR REQUIRED READING
  1.Altunışık, R., Ş. Özdemir ve Ö. Torlak (2004). Modern Pazarlama İstanbul: Değişim 2.Tek, Ö.B. (1997). Pazarlama İlkeleri, İzmir 3.İslamaoğlu, A.H. (2000). Pazarlama Yönetimi, İstanbul: Beta 4.Akın, B. (2001). Yeni Ekonomi. Konya: Çizgi Kitapevi. 5.Bowles, S. (2003) Microeconomics: Behavior, Institutions, and Evolution.Princeton, N.J.: Princeton ress. 6.Bygrave, William D. (2008) Entrepreneurship, Hoboken, NJ : Wiley 7.Castells, M. (2002). The Rise of Network Society. Oxford: Blackwell 8.Drucker, P. (2002). Managing in the Next Society, New York : St. Martin's Griffin 9.Frank, Robert H. (2007) Principles of Microeconomics, Boston : McGraw-Hill/Irwin. 10. Toffler, A. (1989) The Third Wave. New York: Bantam Books. 11. Ulrich,K; Epinger, S. (2000) Product Design and Development. Mc. Graw-Hill
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer
 -- WORK PLACEMENT(S)
  -
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
0
0
 Assignment
1
50
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
50
 Contribution of Final Examination to Overall Grade  
50
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
0
 Reading
14
3
42
 Searching in Internet and Library
14
3
42
 Designing and Applying Materials
0
 Preparing Reports
2
15
30
 Preparing Presentation
2
5
10
 Presentation
2
2
4
 Mid-Term and Studying for Mid-Term
1
10
10
 Final and Studying for Final
1
10
10
 Other
0
 TOTAL WORKLOAD: 
190
 TOTAL WORKLOAD / 25: 
7.6
 ECTS: 
7.5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Develop and deepen knowledge in the same or in a different design field to the proficiency level based on Bachelor level qualifications.X
2Conceive the interdisciplinary interaction, which the design field is related with.X
3Use of theoretical and practical knowledge within the design field at a proficiency level.X
4Interpret the knowledge about the design field by integrating the information gathered from different disciplines and formulate new knowledge.X
5Take responsibility and develop new strategic solutions as a team member in order to solve unexpected complex problems faced within the applications in the design field.X
6Develop strategy, policy and implementation plans on the issues related to the design field and assess the findings within the frame of quality processes.X
7Audit the design field data gathering, interpretation, implementation and announcement stages by taking into consideration the cultural, scientific, and ethic values and teach these values.X
8Demonstrate leadership in contexts that require solving problems related to the design field.X
9Earn to polish to prepare thesis proposal and to write thesis in accordance with the accumulations regarding the field.X
10Ability to use of current information technology in the field of design, publishing, tools - supplies and other scientific resources acquired with the help of high-level information is used in future academic and professional life.X