GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
ADVERTISING ANALYSIS/TK 535
Course Title: ADVERTISING ANALYSIS
Credits 3 ECTS 7.5
Semester 1 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Assoc. Prof. Çiğdem DEMİR
 -- WEB SITE(S) OF LECTURER(S)
  www.websitem.gazi.edu.tr/site/cdemir, www.cigdemdemirdesign.com
 -- EMAIL(S) OF LECTURER(S)
  cdemir@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
To be able to learn advertising semantics.
To be able to analysing Semiotics and semantics.
To be able to analyse advertising.
To be able to comprehend the importance of advertising in the branding process.
To be able to examine the creative process of advertisement campaigns.
To be able to convert reseaches into articles.
Develop and deepen knowledge in the same or in a different field to the proficiency level based on Bachelor level qualifications.
Use of theoretical and practical knowledge within the field at a proficiency level.
Take responsibility and develop new strategic solutions as a team member in order to solve unexpected complex problems faced within the applications i
 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Description of the courses content. Advertising, components of adverstising, target audience and creatives of advertising.
2. Week  An approach to historical evolution of advertising.
3. Week  The of concepts and terms of advertising.
4. Week  Semiological analysis, message, semantics and in advertising.
5. Week  Critics and Ethics in advertising.
6. Week  Types of advertising and analysis of advertising in tv.
7. Week  Analysis of advertising: Radio, Cinema, Newspaper.
8. Week  Analysis of advertising: Outdoor, Indoor, direct mail, flier.
9. Week  Mid Term Exam
10. Week  Analysis of advertising: Internet and viral ads.
11. Week  Creation of trademarks, analysis of the relationship between brand and advertising.
12. Week  Project, seminars.
13. Week  National and international advertising, Advertising Self-Regulatory Board
14. Week  Project
15. Week  Project
16. Week  Final exam.
 -- RECOMMENDED OR REQUIRED READING
  Dağtaş, Banu (2003), Reklamı Okumak, Ütopya Yayınları, Ankara. Batı, Uğur (2010). Reklamın Dili, Alfa Basım, İstanbul. Becer, Emre (2002). İletişim ve Grafik Tasarım, Ankara: Dost Kitabevi, Barhes, Roland (2005). Göstergebilimsel Serüven, 4.baskı, YKY yayınları, İstanbul. Ertike, Aybike – Yılmaz, Recep (2011). Reklamcılığın Anahtar Kavramları, Kitabevi, İstanbul. Her Yönüyle Pazarlama İletişimi (2003), MediaCat Kitapları, İstanbul. Kocabaş, F., Elden M. ve Yurdakul N. (2000).Reklam ve Halkla İlişkilerde Hedef Kitle, İletişim Yayınları, İstanbul. Mutlu, Erol (2008). İletişim Sözlüğü, Ayraç Kitapevi, Ankara Pringle, Hamish – Thompson, Marjorie (2000). Marka Ruhu, Scala Yayıncılık, İstanbul. Ries, Al&Laura (1998). The 22 Immutable Laws of Branding, HarperCollins Publishers, New York, NY. Tayfur, Gıyasettin (2010). Reklamcılık, Nobel Yayın Dağıtım, Ankara. Teker, U. Grafik Tasarım ve Reklam, İzmir: Dokuz Eylül Yayıncılık, 2003 Tungate, Markn (2007). Reklamcıl
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
   Lecture, Question & Answer, Demonstration, Seminars
 -- WORK PLACEMENT(S)
  --
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
0
10
 Assignment
0
20
 Exercises
0
0
 Projects
0
10
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
0
0
0
 Reading
5
4
20
 Searching in Internet and Library
7
5
35
 Designing and Applying Materials
7
4
28
 Preparing Reports
0
 Preparing Presentation
4
6
24
 Presentation
4
6
24
 Mid-Term and Studying for Mid-Term
1
2
2
 Final and Studying for Final
1
4
4
 Other
0
 TOTAL WORKLOAD: 
179
 TOTAL WORKLOAD / 25: 
7.16
 ECTS: 
7.5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Develop and deepen knowledge in the same or in a different design field to the proficiency level based on Bachelor level qualifications.X
2Conceive the interdisciplinary interaction, which the design field is related with.X
3Use of theoretical and practical knowledge within the design field at a proficiency level.X
4Interpret the knowledge about the design field by integrating the information gathered from different disciplines and formulate new knowledge.X
5Take responsibility and develop new strategic solutions as a team member in order to solve unexpected complex problems faced within the applications in the design field.X
6Develop strategy, policy and implementation plans on the issues related to the design field and assess the findings within the frame of quality processes.X
7Audit the design field data gathering, interpretation, implementation and announcement stages by taking into consideration the cultural, scientific, and ethic values and teach these values.X
8Demonstrate leadership in contexts that require solving problems related to the design field.X
9Earn to polish to prepare thesis proposal and to write thesis in accordance with the accumulations regarding the field.X
10Ability to use of current information technology in the field of design, publishing, tools - supplies and other scientific resources acquired with the help of high-level information is used in future academic and professional life.X