GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
FASHION PROMOTION STRATEGIES/MOT 512
Course Title: FASHION PROMOTION STRATEGIES
Credits 3 ECTS 7.5
Semester 2 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Assoc.Prof.Dr. Saliha AĞAÇ
 -- WEB SITE(S) OF LECTURER(S)
  www.websitem.gazi.edu.tr/site/asaliha/
 -- EMAIL(S) OF LECTURER(S)
  asaliha@gazi.edu.tr, agacsaliha@gmail.com
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Explane the product presentation techniques
Explane the principles and methods of presentation product to be considered
Select for product the appropriate presentation techniques
According to the chosen technique, the most effective way of displaying products
 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  General description of the course, objectives, content
2. Week  Place and importance of demonstrating the product in marketing function
3. Week  Visual design
4. Week  Functions of advertising
5. Week  Advertising elements to be considered in preparing
6. Week  Preparation of catalog
7. Week  Midterm Exam
8. Week  Editing techniques in-store
9. Week  Editing techniques shop windows
10. Week  Stand preparation techniques for trade fair, showroom etc. organizing promotional
11. Week  Preparation techniques of board, posters, catalogs, etc.
12. Week  Preparation techniques for Fashion Show
13. Week  Preparation of Website
14. Week  Project presentations and discussion
15. Week  Project presentations and discussion
16. Week  Final Exam
 -- RECOMMENDED OR REQUIRED READING
  Various Internet sources, people who work in firms’ visual design teams, models and model agencies, trade fair organization editing companies.
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer, Demonstration, Practise
 -- WORK PLACEMENT(S)
  -
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
20
 Assignment
1
10
 Exercises
0
0
 Projects
1
10
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
0
 Reading
2
10
20
 Searching in Internet and Library
2
20
40
 Designing and Applying Materials
0
 Preparing Reports
2
20
40
 Preparing Presentation
1
8
8
 Presentation
1
3
3
 Mid-Term and Studying for Mid-Term
1
10
10
 Final and Studying for Final
1
20
20
 Other
0
 TOTAL WORKLOAD: 
183
 TOTAL WORKLOAD / 25: 
7.32
 ECTS: 
7.5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Be in possession of books containing the most current information, tools and other scientific resources has supported high-level information related to fashion design field, technology, culture and basic sciences.X
2Ability to use producing solution knowledge and skill towards problem.X
3Ability to plan solving of unforeseen problems at practices in fashion design field.X
4Be in possession of learning to learn, self-confidence, critical thinking, creative thinking skills and ability to do independent studies.X
5Being open to new ideas. Be in possession of information and awareness of social values and environment protection.X
6Ability to state written and/or verbally ideas related to problems and solution methods.X
7Ability to understand informations interested in fashion design technologies, be in possession of foreign language information.X
8Ability to perform active researches interested in fashion design.X
9Ability to take into account social, scientific and ethical values.X
10Ability to analyze with scientific methods concepts and ideas interested in fashion design technologies and develop proposal based on scientific findings and proofs.X
11Ability to use in profession and daily life books containing the most current information, tools and other scientific resources has supported high-level information related to fashion design field, technology, culture and basic sciences.X