GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
MARKETING STRATEGIES IN TOURISM/2990021
Course Title: MARKETING STRATEGIES IN TOURISM
Credits 3 ECTS 7.5
Semester 2 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  English
 -- NAME OF LECTURER(S)
  Assoc. Prof. Dr. Evren GÜÇER
 -- WEB SITE(S) OF LECTURER(S)
  http://www.websitem.gazi.edu.tr/site/evrengucer
 -- EMAIL(S) OF LECTURER(S)
  evrengucer@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Student learns about general concepts of marketing
Student learns about general topics of marketing planning.
Student learns about strategic marketing process and its stages
 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Marketing Concept and definition
2. Week  Strategic marketing planning process
3. Week   Analysis of environment
4. Week  SWOT Analysis
5. Week  SWOT Analysis
6. Week   Market segmentation and target market selection
7. Week  Positioning and repositioning
8. Week  Competitive Positions and strategies
9. Week   Using matrixes for devolopment of marketing strategies
10. Week  Using matrixes for devolopment of marketing strategies
11. Week  Seminar
12. Week  Seminar
13. Week  Seminar
14. Week  Discussion
15. Week  
16. Week  
 -- RECOMMENDED OR REQUIRED READING
  Marketing Strategy, O.C. Ferrel and Michael Hartline, 2012 Marketing strategies and practices in the contemporary environment, 2014 Principles of Marketing; Philip Kotler, Gary Armstrong, 2006 Marketing Planning; Karen Beamish, Ruth Ashford, 2005
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer, Demonstration, Drill - Practise
 -- WORK PLACEMENT(S)
  None
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
20
 Assignment
0
0
 Exercises
0
0
 Projects
1
20
 Practice
1
20
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
60
 Contribution of Final Examination to Overall Grade  
40
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
0
 Reading
7
5
35
 Searching in Internet and Library
7
5
35
 Designing and Applying Materials
0
 Preparing Reports
4
7
28
 Preparing Presentation
4
6
24
 Presentation
2
2
4
 Mid-Term and Studying for Mid-Term
2
5
10
 Final and Studying for Final
2
5
10
 Other
0
 TOTAL WORKLOAD: 
188
 TOTAL WORKLOAD / 25: 
7.52
 ECTS: 
7.5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Have a detailed understanding of consumer behavior, marketing strategies and practices in tourism.X
2Understand both professional and scientific ethical values.X
3Have an understanding of modern management theories and management psychology.X
4Plan, conduct, analyze and report a study using scientific research methods.X
5Understand the sustainable tourism development strategies.X
6Demonstrate effective communication and presentation skills both verbally and in writing.X
7Have analytical thinking skills within the context of tourism.X
8Have an understanding of new product development and innovation management in tourism.X
9Have an understanding of customer relationship management in tourism businesses.X
10Understand the strategic management and quality management issues in tourism.X
11Understand the consumer rights in tourism industry.X
12Have a detailed understanding of institutionalism and reconstruction issues in tourism businesses.X
13Have an understanding of the social, cultural and religious contexts of tourism.X
14Have an understanding of entrepreneurship and new organizational cultures in tourism.X
15Have a detailed understanding of national and international management systems taht could be used by tourism businesses.X
16Have a detailed understanding of branding in tourism.X
17Understand the key concepts and issues in international hotel management.X
18Understand the financial analysis, investment and resource management issues in tourism businesses.
19Have an understanding of e-commerce practices in the tourism industry.X
20Develop a variety of menus on the basis of menu planning principles for food and beverage businesses.