GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION

ENTREPRENEURSHIP AND INNOVATIVE ORGANIZATIONAL CULTURE IN TOURISM/2990024

Course Title:	ENTREPRENEURSHIP AND INNOVATIVE ORGANIZATIONAL CULTURE IN TOURISM
Credits	3	ECTS	7.5
Semester	2	Compulsory/Elective	Elective

COURSE INFO

-- LANGUAGE OF INSTRUCTION

English

-- NAME OF LECTURER(S)

Asst. Prof. Dr. Ece KONAKLIOĞLU

-- WEB SITE(S) OF LECTURER(S)

http://www.websitem.gazi.edu.tr/site/ece

-- EMAIL(S) OF LECTURER(S)

ece@gazi.edu.tr

-- LEARNING OUTCOMES OF THE COURSE UNIT

To Identify the entrepreneurial factors, innovation and the new organizational culture
To establish SME’s and management
To recognize and analyz the international markets.

-- MODE OF DELIVERY

The mode of delivery of this course is Face to face

-- PREREQUISITES AND CO-REQUISITES

There is no prerequisite or co-requisite for this course.

-- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS

There is no recommended optional programme component for this course.

--COURSE CONTENT
1. Week	Basic concepts about entrepreneurship
2. Week	Basic concepts about entrepreneurship
3. Week	Entrepreneur, manager and employee
4. Week	Entrepreneurial opportunities and the importance of SME’s
5. Week	Global business and the competition of SMS’s in global markets
6. Week	Studies on entreprenership
7. Week	Midterm
8. Week	Globalization and innovation
9. Week	International Entrepreneurship
10. Week	Form of innovative firms
11. Week	International Entrepreneurship and new organizational culture
12. Week	Network Approach
13. Week	Research methods on entrepreneursip studies
14. Week	Analyze of Articles
15. Week	Evaluation
16. Week	Evaluation

-- RECOMMENDED OR REQUIRED READING

International Entrepreneurship- Theoretical Foundations and Empirical Analysis Antonella Zucchella ve Paolo Scabini

-- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS

Lecture, Question & answer

-- WORK PLACEMENT(S)

-- ASSESSMENT METHODS AND CRITERIA

	Quantity	Percentage
Mid-terms	1	20
Assignment	0	0
Exercises	0	0
Projects	1	20
Practice	0	0
Quiz	0	0
Contribution of In-term Studies to Overall Grade		40
Contribution of Final Examination to Overall Grade		60

-- WORKLOAD

Efficiency	Total Week Count	Weekly Duration (in hour)	Total Workload in Semester
Theoretical Study Hours of Course Per Week	14	3	42
Practising Hours of Course Per Week			0
Reading	7	5	35
Searching in Internet and Library	7	5	35
Designing and Applying Materials			0
Preparing Reports	4	7	28
Preparing Presentation	4	6	24
Presentation	2	2	4
Mid-Term and Studying for Mid-Term	2	5	10
Final and Studying for Final	2	5	10
Other			0
TOTAL WORKLOAD:			188
TOTAL WORKLOAD / 25:			7.52
ECTS:			7.5

-- COURSE'S CONTRIBUTION TO PROGRAM

NO	PROGRAM LEARNING OUTCOMES	1	2	3	4	5
1	Have a detailed understanding of consumer behavior, marketing strategies and practices in tourism.				X
2	Understand both professional and scientific ethical values.					X
3	Have an understanding of modern management theories and management psychology.					X
4	Plan, conduct, analyze and report a study using scientific research methods.			X
5	Understand the sustainable tourism development strategies.				X
6	Demonstrate effective communication and presentation skills both verbally and in writing.				X
7	Have analytical thinking skills within the context of tourism.					X
8	Have an understanding of new product development and innovation management in tourism.					X
9	Have an understanding of customer relationship management in tourism businesses.			X
10	Understand the strategic management and quality management issues in tourism.					X
11	Understand the consumer rights in tourism industry.	X
12	Have a detailed understanding of institutionalism and reconstruction issues in tourism businesses.				X
13	Have an understanding of the social, cultural and religious contexts of tourism.
14	Have an understanding of entrepreneurship and new organizational cultures in tourism.					X
15	Have a detailed understanding of national and international management systems taht could be used by tourism businesses.				X
16	Have a detailed understanding of branding in tourism.				X
17	Understand the key concepts and issues in international hotel management.
18	Understand the financial analysis, investment and resource management issues in tourism businesses.			X
19	Have an understanding of e-commerce practices in the tourism industry.		X
20	Develop a variety of menus on the basis of menu planning principles for food and beverage businesses.	X

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GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR