GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION

CULTURAL HERITAGE TOURISM/1990024

Course Title:	CULTURAL HERITAGE TOURISM
Credits	3	ECTS	7.5
Semester	1	Compulsory/Elective	Elective

COURSE INFO

-- LANGUAGE OF INSTRUCTION

English

-- NAME OF LECTURER(S)

Asst. Prof. Dr. Yalçın ARSLANTÜRK

-- WEB SITE(S) OF LECTURER(S)

http://www.websitem.gazi.edu.tr/site/arslanturk

-- EMAIL(S) OF LECTURER(S)

arslanturk@gazi.edu.tr

-- LEARNING OUTCOMES OF THE COURSE UNIT

acquire knowledge and demonstrate an understanding of the relationship between culture and tourism, concepts and theories of cultural tourism
demonstrate an ability to apply knowledge, collect data, extract and synthesize information, and present research findings and solutions.
exhibit an ability to work independently and verbally present and/or write scholarly papers, to express opinions and arguments about an exact topic

-- MODE OF DELIVERY

The mode of delivery of this course is Face to face

-- PREREQUISITES AND CO-REQUISITES

There is no prerequisite or co-requisite for this course.

-- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS

There is no recommended optional programme component for this course.

--COURSE CONTENT
1. Week	Introduction of course syllabus
2. Week	Basic concepts, theoretical and empirical meaning of cultural heritage I
3. Week	Basic concepts, theoretical and empirical meaning of cultural heritage II
4. Week	The cultural dimensions of heritage in different places
5. Week	Cross cultural tourist-host contact
6. Week	UNESCO-recognized world heritage list
7. Week	Management of cultural heritage tourism
8. Week	Marketing cultural heritage tourism
9. Week	Sustainability issues
10. Week	Students’ presentations
11. Week	Students’ presentations
12. Week	Students’ presentations
13. Week	Students’ presentations
14. Week	Exam
15. Week
16. Week

-- RECOMMENDED OR REQUIRED READING

Timothy, J.D. (2011). Cultural Heritage and Tourism, Channel View Publications : Canada McKercher, B. and Cross, D. H. (2002), Cultural tourism: the partnership between tourism and cultural heritage management, New York, The Haworth Hospitality Press Peterson, K. (1994), “The heritage resource as seen by the tourist: The heritage connection”. In (ed.) van Harssel, J. Tourism: an Exploration, Third Edition. Englewood Cliffs, NJ, Prentice Hall. Walle, A.H. (1998). Cultural Tourism: A Strategic Focus. Colorado: Westview Press Gunn, C. A. (1994). Tourism Planning: Basics, Concepts, Cases (3rd ed.). Washington, DC: Taylor & Francis. Sigala, M., & Leslie, D. (2005). International Cultural Tourism Management: Implications and Cases. Oxford, U.K.: Butterworth Heinemann.

-- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS

Lecture, Question & Answer, Demonstration, Drill - Practise

-- WORK PLACEMENT(S)

None

-- ASSESSMENT METHODS AND CRITERIA

	Quantity	Percentage
Mid-terms	0	0
Assignment	2	40
Exercises	0	0
Projects	1	25
Practice	0	0
Quiz	1	10
Contribution of In-term Studies to Overall Grade		75
Contribution of Final Examination to Overall Grade		25

-- WORKLOAD

Efficiency	Total Week Count	Weekly Duration (in hour)	Total Workload in Semester
Theoretical Study Hours of Course Per Week	14	3	42
Practising Hours of Course Per Week			0
Reading	7	5	35
Searching in Internet and Library	7	5	35
Designing and Applying Materials			0
Preparing Reports	4	7	28
Preparing Presentation	4	6	24
Presentation	2	2	4
Mid-Term and Studying for Mid-Term	2	5	10
Final and Studying for Final	2	5	10
Other			0
TOTAL WORKLOAD:			188
TOTAL WORKLOAD / 25:			7.52
ECTS:			7.5

-- COURSE'S CONTRIBUTION TO PROGRAM

NO	PROGRAM LEARNING OUTCOMES	1	2	3	4	5
1	Have a detailed understanding of consumer behavior, marketing strategies and practices in tourism.		X
2	Understand both professional and scientific ethical values.					X
3	Have an understanding of modern management theories and management psychology.		X
4	Plan, conduct, analyze and report a study using scientific research methods.				X
5	Understand the sustainable tourism development strategies.			X
6	Demonstrate effective communication and presentation skills both verbally and in writing.				X
7	Have analytical thinking skills within the context of tourism.			X
8	Have an understanding of new product development and innovation management in tourism.			X
9	Have an understanding of customer relationship management in tourism businesses.		X
10	Understand the strategic management and quality management issues in tourism.	X
11	Understand the consumer rights in tourism industry.	X
12	Have a detailed understanding of institutionalism and reconstruction issues in tourism businesses.	X
13	Have an understanding of the social, cultural and religious contexts of tourism.					X
14	Have an understanding of entrepreneurship and new organizational cultures in tourism.		X
15	Have a detailed understanding of national and international management systems taht could be used by tourism businesses.		X
16	Have a detailed understanding of branding in tourism.			X
17	Understand the key concepts and issues in international hotel management.	X
18	Understand the financial analysis, investment and resource management issues in tourism businesses.	X
19	Have an understanding of e-commerce practices in the tourism industry.	X
20	Develop a variety of menus on the basis of menu planning principles for food and beverage businesses.	X

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GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR