GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
STRATEGIES OF SERVICE MARKETING/8920002
Course Title: STRATEGIES OF SERVICE MARKETING
Credits 3 ECTS 7.5
Semester 1 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  TURKISH
 -- NAME OF LECTURER(S)
  : Associate Professor Aybala DEMİRCİ AKSOY
 -- WEB SITE(S) OF LECTURER(S)
  http://websitem.gazi.edu.tr/aybala
 -- EMAIL(S) OF LECTURER(S)
  aybalaaksoy13@gmail.com, aybala@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Learning the concept of service,
The features of the services,
Classification of services,
The elements involved in the service mix,
Service,
Price,
Distribution
Promotion
Services & consumer relationship,
Growth and Competition Strategies.
 -- MODE OF DELIVERY
  FACE TO FACE TRAINING
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  INSURANCE PRODUCTS MARKETING
 --COURSE CONTENT
1. Week   UNIT 1. Basic Concept of Service Concept Service description Service features
2. Week   The elements of the service Service classification
3. Week  UNIT 2. Marketing Mix in services Service
4. Week  UNIT 2. Marketing Mix in services Distribution
5. Week  UNIT 2. Marketing Mix in services promotion
6. Week  UNIT 2. Marketing Mix in services Price
7. Week  UNIT 2. Marketing Mix in services People
8. Week  UNIT 2. Marketing Mix in services Physical Evidence
9. Week  UNIT 2. Marketing Mix in services Process
10. Week  UNIT 3. Consumer Behavior in Services Personal Factors (Motivation, Perception, Attitude, Learning, Personality) Environmental Factors (Culture, Ref
11. Week  UNIT 4. Growth and Competition Strategies  4.1. Intensive Growth Strategies  Effective on the market  Improving the Market
12. Week  UNIT 4. Growth and Competition Strategies  4.1. Intensive Growth Strategies  Improving Service  Diversification • One-Way
13. Week  UNIT 4. Growth and Competition Strategies  4.2.General Growth Strategies  Integration Strategies  Collector Growth Strategy
14. Week  UNIT 4. Growth and Competition Strategies  4.3. Competition Strategies  Differentiation Strategy  Cost Leadership Strategy
15. Week  PRESENTATIONS - Cooperative Insurance - Associating with service marketing
16. Week  PRESENT - Old Age Insurance - Associating with service marketing
 -- RECOMMENDED OR REQUIRED READING
   Altunışık, Remzi (Editör) (2015). Hizmet Pazarlaması ve Stratejileri, Beta Yayınları, İstanbul. İslamoğlu, H; Aydın, Kenan.(2016). Hizmet pazarlaması, Beta yayınları, İstanbul.
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer
 -- WORK PLACEMENT(S)
  -
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
0
 Assignment
0
0
 Exercises
0
0
 Projects
1
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
16
3
48
 Practising Hours of Course Per Week
0
 Reading
16
3
48
 Searching in Internet and Library
16
2
32
 Designing and Applying Materials
0
 Preparing Reports
10
3
30
 Preparing Presentation
0
 Presentation
10
3
30
 Mid-Term and Studying for Mid-Term
0
 Final and Studying for Final
0
 Other
0
 TOTAL WORKLOAD: 
188
 TOTAL WORKLOAD / 25: 
7.52
 ECTS: 
7.5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Acquisition of essential knowledge in insurance sector at a high levelX
2Ability to apply theoritical knowledge in insurance in modern daily lifeX
3Ability to follow national and international advances in insurance and financial sectorsX
4Ability to realize the interaction between insurance and other disciplines along with an ability to utilize those disciplinesX
5Ability to foresee risks in insurance sector, measuring them and lowering their effectsX
6Ability to point out problems in Turkish social security system and to analyze the current situtationX
7To have knowledge on insurance legistlation and to gain the ability to interpret itX
8To point out possible solutions to improve insurance sectorX
9To find and develop financial instruments which would answer social needsX
10Ability to provide original and supportive ideas about insuranceX
11To be responsible both in ethics and in a professional wayX
12Ability to transfer the knowledge in sectors related to insurance using every possible communcational mediumX
13Ability to research independently in insurance topicsX
14Ability to work as a team when required in insurance sectorX