GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION

MANAGEMENT PERSUASION THEORIES/7920007

Course Title:	MANAGEMENT PERSUASION THEORIES
Credits	3	ECTS	7.5
Semester	2	Compulsory/Elective	Elective

COURSE INFO

-- LANGUAGE OF INSTRUCTION

Turkish

-- NAME OF LECTURER(S)

Assoc. Prof. Dr. İbrahim KISAÇ

-- WEB SITE(S) OF LECTURER(S)

http://websitem.gazi.edu.tr/site/kisac

-- EMAIL(S) OF LECTURER(S)

kisac@gazi.edu.tr

-- LEARNING OUTCOMES OF THE COURSE UNIT

Understanding importance of persuasion in actual life
Knowing persuasion process and components
Knowing persuasion theories
Knowing persuasion methods

-- MODE OF DELIVERY

Face to face

-- PREREQUISITES AND CO-REQUISITES

No prerequisite for this course

-- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS

No recommmended optional programme for this course

--COURSE CONTENT
1. Week	Describing goal, requirements and content of the course
2. Week	Persuasion and Persuasion period
3. Week	Effect of the group and compliance behavior
4. Week	Persuasion approach of Aristo
5. Week	Eleboration likelihood model
6. Week	Yale effecting model
7. Week	Midterm exam
8. Week	The Cognitive consistency approaches
9. Week	The Cognitive consistency approaches
10. Week	The Cognitive consistency approaches
11. Week	Social judge theory
12. Week	Inoculation theory
13. Week	Persuasion strategies
14. Week	Persuasion techniques
15. Week	Final exam
16. Week

-- RECOMMENDED OR REQUIRED READING

Gass, R.H. ve Seiter, J.S. (2006). Persuasion, Social Influence and Compliance Gaining. New York: Allyn and Bacon. *Gürüz, D. ve Eğinli, A.T. (2008). İletişim becerileri: Anlamak, Anlatmak, Anlaşmak. Ankara: Nobel Yayın Dağıtım.

-- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS

Lecture, question and answer, presentation, discussion

-- WORK PLACEMENT(S)

None

-- ASSESSMENT METHODS AND CRITERIA

	Quantity	Percentage
Mid-terms	0	0
Assignment	0	0
Exercises	0	0
Projects	0	0
Practice	0	0
Quiz	0	0
Contribution of In-term Studies to Overall Grade		60
Contribution of Final Examination to Overall Grade		40

-- WORKLOAD

Efficiency	Total Week Count	Weekly Duration (in hour)	Total Workload in Semester
Theoretical Study Hours of Course Per Week	14	3	42
Practising Hours of Course Per Week			0
Reading	10	6	60
Searching in Internet and Library	10	4	40
Designing and Applying Materials			0
Preparing Reports	3	5	15
Preparing Presentation	3	4	12
Presentation	2	3	6
Mid-Term and Studying for Mid-Term	2	4	8
Final and Studying for Final	1	6	6
Other			0
TOTAL WORKLOAD:			189
TOTAL WORKLOAD / 25:			7.56
ECTS:			7.5

-- COURSE'S CONTRIBUTION TO PROGRAM

NO	PROGRAM LEARNING OUTCOMES	1	2	3	4	5
1	Acquisition of essential knowledge in insurance sector at a high level	X
2	Ability to apply theoritical knowledge in insurance in modern daily life	X
3	Ability to follow national and international advances in insurance and financial sectors
4	Ability to realize the interaction between insurance and other disciplines along with an ability to utilize those disciplines		X
5	Ability to foresee risks in insurance sector, measuring them and lowering their effects	X
6	Ability to point out problems in Turkish social security system and to analyze the current situtation		X
7	To have knowledge on insurance legistlation and to gain the ability to interpret it
8	To point out possible solutions to improve insurance sector	X
9	To find and develop financial instruments which would answer social needs	X
10	Ability to provide original and supportive ideas about insurance		X
11	To be responsible both in ethics and in a professional way			X
12	Ability to transfer the knowledge in sectors related to insurance using every possible communcational medium					X
13	Ability to research independently in insurance topics			X
14	Ability to work as a team when required in insurance sector				X

Gazi University

Information Package

Programme Information

Search

GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR