GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION

MARKETING MANAGEMENT IN INSURANCE COMPANIES/1920006

Course Title:	MARKETING MANAGEMENT IN INSURANCE COMPANIES
Credits	3	ECTS	7.5
Semester	1	Compulsory/Elective	Compulsory

COURSE INFO

-- LANGUAGE OF INSTRUCTION

Turkish

-- NAME OF LECTURER(S)

Associate Professor Mehmet BAŞ

-- WEB SITE(S) OF LECTURER(S)

http://websitem.gazi.edu.tr/site/mbas

-- EMAIL(S) OF LECTURER(S)

mbas@gazi.edu.tr metahan@gazi.edu.tr -- ÖĞRETİM ELEMANI E-POSTASI/E-POSTALARI -- Maks. Karakter: 500 metahan@gazi.edu.tr metahan@gazi.edu.tr

-- LEARNING OUTCOMES OF THE COURSE UNIT

Describe and analyze basic marketing concepts
Know and analyze marketing proposals
Make decisions related to tangible and intangible business outputs
Analyze and make decisions about pricing related facts
Make decisions related to product distribution
Learn to organize relationships between the business and intermediary firms
Know and analyze communicating with customers

-- MODE OF DELIVERY

The mode of delivery of this course is Face to face

-- PREREQUISITES AND CO-REQUISITES

There is no prerequisite or co-requisite for this course.

-- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS

There is no recommended optional programme component for this course.

--COURSE CONTENT
1. Week	Description of marketing, market segmentation and target market selection
2. Week	The marketing mix
3. Week	The concept of product in insurance
4. Week	Types of product, product dimensions and product life cycle
5. Week	Packaging, labeling, concept of branding and new product development
6. Week	The concept of price in insurance
7. Week	Pricing policies, tactics and new product pricing strategies
8. Week	Midterm Exam
9. Week	Concept of distrubition, distribution channel decisions in insurance
10. Week	Physical distrubition, distribution policies
11. Week	Wholesaling, types of wholesalers
12. Week	Retailers and types of retailers
13. Week	Promotion decisions, promotion budgeting methods and promotion mix in insurance
14. Week	Advertising and personnal sellling activities
15. Week	Marketing public relations, sales promotion and direct marketing activities
16. Week	Final Exam

-- RECOMMENDED OR REQUIRED READING

Principles of Marketing; Philip Kotler, Gary Armstrong, 2006 Marketing Planning; Karen Beamish, Ruth Ashford,2005

-- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS

Lecture, Question & Answer, Demonstration, Drill - Practise

-- WORK PLACEMENT(S)

Not Applicable

-- ASSESSMENT METHODS AND CRITERIA

	Quantity	Percentage
Mid-terms	1	40
Assignment	0	0
Exercises	0	0
Projects	0	0
Practice	0	0
Quiz	0	0
Contribution of In-term Studies to Overall Grade		40
Contribution of Final Examination to Overall Grade		60

-- WORKLOAD

Efficiency	Total Week Count	Weekly Duration (in hour)	Total Workload in Semester
Theoretical Study Hours of Course Per Week	14	3	42
Practising Hours of Course Per Week	0	0	0
Reading	7	3	21
Searching in Internet and Library	7	3	21
Designing and Applying Materials	0	0	0
Preparing Reports	4	4	16
Preparing Presentation	4	4	16
Presentation	4	3	12
Mid-Term and Studying for Mid-Term	7	3	21
Final and Studying for Final	7	4	28
Other	0	0	0
TOTAL WORKLOAD:			177
TOTAL WORKLOAD / 25:			7.08
ECTS:			7.5

-- COURSE'S CONTRIBUTION TO PROGRAM

NO	PROGRAM LEARNING OUTCOMES	1	2	3	4	5
1	Acquisition of essential knowledge in insurance sector at a high level					X
2	Ability to apply theoritical knowledge in insurance in modern daily life					X
3	Ability to follow national and international advances in insurance and financial sectors				X
4	Ability to realize the interaction between insurance and other disciplines along with an ability to utilize those disciplines					X
5	Ability to foresee risks in insurance sector, measuring them and lowering their effects					X
6	Ability to point out problems in Turkish social security system and to analyze the current situtation				X
7	To have knowledge on insurance legistlation and to gain the ability to interpret it				X
8	To point out possible solutions to improve insurance sector					X
9	To find and develop financial instruments which would answer social needs				X
10	Ability to provide original and supportive ideas about insurance					X
11	To be responsible both in ethics and in a professional way				X
12	Ability to transfer the knowledge in sectors related to insurance using every possible communcational medium					X
13	Ability to research independently in insurance topics					X
14	Ability to work as a team when required in insurance sector					X

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GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR