GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
MARKETING RESEARCH/2910012
Course Title: MARKETING RESEARCH
Credits 3 ECTS 7.5
Semester 2 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Doç. Dr. Mehmet Baş
 -- WEB SITE(S) OF LECTURER(S)
  http://www.websitem.gazi.edu.tr/site/mbas/contact
 -- EMAIL(S) OF LECTURER(S)
  mbas@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
To be able to comprehend the kinds of research, ascertain problem and sample, to make data analysis.
 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
   There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Problem formulation
2. Week  Exploratory research methods
3. Week  Descriptive and longitudinal research
4. Week  Casual research
5. Week  Measurement ans scaling
6. Week  Sampling
7. Week  Mid-term exam
8. Week  Basic analysis, regression analysis
9. Week  Logistics regression
10. Week  Logistics regression
11. Week  Factor analysis
12. Week  Cluster analysis
13. Week  general Review
14. Week  Final exam
15. Week  
16. Week  
 -- RECOMMENDED OR REQUIRED READING
  Textbook: Marketing Research: An Applied Orientation (Sixth Edition), by Naresh K.Malhotra: Prentice Hall. Sosyal Bilimlerde Araştırma Yöntemleri, R.Altunışık vd.
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
   Lecture, Question & Answer, Demonstration, Drill - Practise
 -- WORK PLACEMENT(S)
  none
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
40
 Assignment
0
0
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
14
0
0
 Reading
14
2
28
 Searching in Internet and Library
14
1
14
 Designing and Applying Materials
14
1
14
 Preparing Reports
14
1
14
 Preparing Presentation
14
1
14
 Presentation
14
1
14
 Mid-Term and Studying for Mid-Term
14
1
14
 Final and Studying for Final
14
1
14
 Other
14
1
14
 TOTAL WORKLOAD: 
182
 TOTAL WORKLOAD / 25: 
7.28
 ECTS: 
7.5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Students are able to find jobs in fields which require expertise in the real sector and financial sector.X
2Students will be able to participate actively in the management of organizations and apply theoretical information to business life.X
3Students will be innovative and equipped with information from different disciplines; in addition, they will have high self-confidence.X
4Students will be able to observe and analyse general economic indicators and national and international developments in the financial sector and comment on them by preparing financial statements.X
5Students will be able to think analytically.X
6Students will be able to communicate efficiently in written and spoken Turkish; they will know at least one foreign language.X
7Students will be able to identify the development of financial products in the banking industry and offer innovations.X
8Students will have information on banking legislation and be able to comment on it.X
9Students will be able to observe and measure banking risks as well as identify efficient protection methods.X
10Students will be able to analyse and comment on the legal and structural aspects of public finance and social security systems.X