GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
MARKETING RESEARCH/7910007
Course Title: MARKETING RESEARCH
Credits 3 ECTS 7.5
Semester 2 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Assoc. Prof. Mehmet Baş
 -- WEB SITE(S) OF LECTURER(S)
  http://websitem.gazi.edu.tr/site/mbas
 -- EMAIL(S) OF LECTURER(S)
  mabas@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Explain the basic concepts in the context of marketing research
Define the process of marketing research and design a typical marketing research project
Formulate a research problem, develop hypotheses, determine the necessary methods of analysis
Decide what are the necessary data and information for marketing research and develop appropriate scales
Make the design of the data collection process, determine the sampling process and organize the execution of the fieldwork
Know the basic statistical analysis methods, evaluates the results and findings
Prepare the report of marketing research
 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Introduction to marketing research
2. Week  Marketing research process
3. Week  Marketing research problem definition
4. Week  Types of research and design
5. Week  Observation and interview
6. Week  Marketing research data and the data characteristics
7. Week  Marketing research, measurement, scales and scale development
8. Week  Midterm Exam
9. Week  Marketing research process and sampling
10. Week  Conducting field studies
11. Week  Data preparation process
12. Week  Analysis to analyze the relationships
13. Week  Analysis to analyze the differences
14. Week  Marketing research report writing
15. Week  Discussion
16. Week  Final Exam
 -- RECOMMENDED OR REQUIRED READING
  Pazarlama Araştırması, Mahir NAkip
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer, Demonstration, Drill - Practise
 -- WORK PLACEMENT(S)
  none
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
25
 Assignment
1
25
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
50
 Contribution of Final Examination to Overall Grade  
50
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
10
3
30
 Practising Hours of Course Per Week
4
3
12
 Reading
5
4
20
 Searching in Internet and Library
5
4
20
 Designing and Applying Materials
0
0
0
 Preparing Reports
0
0
0
 Preparing Presentation
7
4
28
 Presentation
4
3
12
 Mid-Term and Studying for Mid-Term
7
4
28
 Final and Studying for Final
7
4
28
 Other
0
0
 TOTAL WORKLOAD: 
178
 TOTAL WORKLOAD / 25: 
7.12
 ECTS: 
7.5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Students are able to find jobs in fields which require expertise in the real sector and financial sector.X
2Students will be able to participate actively in the management of organizations and apply theoretical information to business life.X
3Students will be innovative and equipped with information from different disciplines; in addition, they will have high self-confidence.X
4Students will be able to observe and analyse general economic indicators and national and international developments in the financial sector and comment on them by preparing financial statements.X
5Students will be able to think analytically.X
6Students will be able to communicate efficiently in written and spoken Turkish; they will know at least one foreign language.X
7Students will be able to identify the development of financial products in the banking industry and offer innovations.X
8Students will have information on banking legislation and be able to comment on it.X
9Students will be able to observe and measure banking risks as well as identify efficient protection methods.X
10Students will be able to analyse and comment on the legal and structural aspects of public finance and social security systems.X