GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
PROMOTION MANAGEMENT IN INTERNATIONAL BUSINESS/2890004
Course Title: PROMOTION MANAGEMENT IN INTERNATIONAL BUSINESS
Credits 3 ECTS 7.5
Semester 2 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Prof. İrfan SÜER
 -- WEB SITE(S) OF LECTURER(S)
  http://websitem.gazi.edu.tr/site/irsuer
 -- EMAIL(S) OF LECTURER(S)
  irsuer@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Comprehending promotional functions
Learning of the implementation and management of international promotion strategies.
Adopting marketing management profession
 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Promotion decisions in the international markets
2. Week  Building an effectively promotional system
3. Week  Setting the promotional mix
4. Week  Advertising strategy
5. Week  Developing the advertising program
6. Week  Executing and evaluating the advertising program
7. Week  Developing, executing and evaluating of the sales promotion program
8. Week  Midterm Exams
9. Week  The personal selling strategy and sales management
10. Week  Developing, executing and evaluating of the personal selling program
11. Week  Public relation strategy: Developing, executing and evaluating public relation program
12. Week  Direct marketing strategy: Developing of the direct marketing program
13. Week  Executing and evaluating of direct marketing program
14. Week  Presentation of homework and its evaluation
15. Week  Presentation of homework and its evaluation
16. Week  Final exams
 -- RECOMMENDED OR REQUIRED READING
  Prof. Dr. İrfan SÜER, Pazarlama İlkeleri, Nobel Yayınevi, 2014. Philip Kotler; Marketing Management, (Prentice Hall, Inc. Eleventh Edition, 2003). Philip Kotler ve Gary Armstrong; Principles of Marketing, (Pearson Education, Inc. New Jersey, Twelfth Edition, 2008).
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer, Demonstration
 -- WORK PLACEMENT(S)
  Not Applicable
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
20
 Assignment
1
20
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
15
3
45
 Practising Hours of Course Per Week
0
 Reading
15
2
30
 Searching in Internet and Library
15
1
15
 Designing and Applying Materials
15
1
15
 Preparing Reports
15
2
30
 Preparing Presentation
15
1
15
 Presentation
1
2
2
 Mid-Term and Studying for Mid-Term
1
15
15
 Final and Studying for Final
1
20
20
 Other
0
 TOTAL WORKLOAD: 
187
 TOTAL WORKLOAD / 25: 
7.48
 ECTS: 
7.5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Having necessary knowledge within the scope of international business profession in the fields of management, marketing, accounting, finance, operations management, human resources managementX
2Being able to create value in the organizations worked in by having different positions in national and international businesses by having relation with professionX
3Having knowledge about other disciplines as international trade, economics, law, public administration and international relations by having relation with professionX
4Being able to behave according to principles of ethical behaviors in all items participated in by having relation with professionX
5Having basic business knowledge such as management, production, marketing, accounting, finance, human resources and having abilities about the usage of numerical methods in order to actualize the activities related with professionX
6Being aware of the economical, political and cultural systems in his/her country and all over the world, to be able to position the country and organization while performing activates related to his/her area and strategy developmentX
7Being capable of identifying problems in profession, access to relevant resources, having knowledge about the legislation and abilities to produce scientific knowledge and analyzing-synthesizing abilities to carry out a researchX
8Having ability to develop national and international projects with subjects related with its profession and having skill and knowledge about running and completing a project by taking part in project teamsX
9Carrying out activities relevant to profession, having critical, creative and innovative thinking abilitiesX
10Pursuing and applying legislation information in the organzations worked in by having relation with professionX