GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
INTERNATIONAL MARKETING STRATEGIES/1890003
Course Title: INTERNATIONAL MARKETING STRATEGIES
Credits 3 ECTS 7.5
Semester 1 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Prof. Sanem ALKİBAY
 -- WEB SITE(S) OF LECTURER(S)
  
 -- EMAIL(S) OF LECTURER(S)
  salkibay@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Learning about the basic concepts, related issues, approaches and theories related to international marketing management
Conducting environmental analysis by identifying the economic, social, cultural , political, legal and regulatory environmental factors
Being able to compare consumers and their buying behavior patterns around the globe
Developing foreign market entry modes and strategies
 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  International marketing concept and internationalization process
2. Week  International marketing environment: economic environment
3. Week  International marketing environment: cultural environment
4. Week  International marketing environment: technological, political and legal environment
5. Week  Sector and competition analyses in international markets
6. Week  Customer analysis in international markets
7. Week  Competition and positioning strategies in international markets
8. Week  Mid-term exam
9. Week  International marketing research
10. Week  Foreign market entry strategies
11. Week  Product strategies in international markets
12. Week  Pricing strategies in international markets
13. Week  Distribution strategies in international markets
14. Week  Promotion strategies in international markets
15. Week  Organization and control of the international marketing programme
16. Week  Final
 -- RECOMMENDED OR REQUIRED READING
  (1)Altınbaşak, İ., Akyol, A., Alkibay, S., Arslan, M., Burnaz, Ş., Cengiz, E., Erdil, S., Gegez, A.E., Günay, N., Madran, C., Şakerkaya, A., Uydacı, M., Ünüsan, Ç., Yalçın, F.A, Yolaç, G. (2008), Küresel Pazarlama Yönetimi, Beta (2)Srinivasan, R. (2003), International Marketing, Prentice-Hall of India (3)Terpstra, Vern (1991), International Marketing, Dryden
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  lectur, question-answer
 -- WORK PLACEMENT(S)
  Not Applicable
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
20
 Assignment
1
40
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
60
 Contribution of Final Examination to Overall Grade  
40
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
16
3
48
 Practising Hours of Course Per Week
0
 Reading
16
3
48
 Searching in Internet and Library
16
2
32
 Designing and Applying Materials
0
 Preparing Reports
0
 Preparing Presentation
16
3
48
 Presentation
0
 Mid-Term and Studying for Mid-Term
1
1
1
 Final and Studying for Final
1
1
1
 Other
0
 TOTAL WORKLOAD: 
178
 TOTAL WORKLOAD / 25: 
7.12
 ECTS: 
7.5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Having necessary knowledge within the scope of international business profession in the fields of management, marketing, accounting, finance, operations management, human resources managementX
2Being able to create value in the organizations worked in by having different positions in national and international businesses by having relation with professionX
3Having knowledge about other disciplines as international trade, economics, law, public administration and international relations by having relation with professionX
4Being able to behave according to principles of ethical behaviors in all items participated in by having relation with professionX
5Having basic business knowledge such as management, production, marketing, accounting, finance, human resources and having abilities about the usage of numerical methods in order to actualize the activities related with professionX
6Being aware of the economical, political and cultural systems in his/her country and all over the world, to be able to position the country and organization while performing activates related to his/her area and strategy developmentX
7Being capable of identifying problems in profession, access to relevant resources, having knowledge about the legislation and abilities to produce scientific knowledge and analyzing-synthesizing abilities to carry out a researchX
8Having ability to develop national and international projects with subjects related with its profession and having skill and knowledge about running and completing a project by taking part in project teamsX
9Carrying out activities relevant to profession, having critical, creative and innovative thinking abilitiesX
10Pursuing and applying legislation information in the organzations worked in by having relation with professionX