GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
MARKETING MANAGEMENT IN RECREATION/7880015
Course Title: MARKETING MANAGEMENT IN RECREATION
Credits 3 ECTS 7.5
Semester 1 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Assoc. Prof. Evren GÜÇER
 -- WEB SITE(S) OF LECTURER(S)
  http://www.websitem.gazi.edu.tr/site/evrengucer
 -- EMAIL(S) OF LECTURER(S)
  evrengucer@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Defination the concepts about recreation marketing.
Discover why marketing is important in recreation
Describing recreation market segmentation and target market selection strategies, positioning concepts
Defines marketing mix elements in recreation
 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Concepts related to recreation marketing, development process and marketing understanding
2. Week  Recreation marketing mix components,
3. Week  General characteristics and classification of services
4. Week  Characteristics of recreation marketing, recreation marketing environment
5. Week  Tourist consumer buying behaviors,
6. Week  Segmentation of recreation market and target market selection strategies, positioning
7. Week  Midterm
8. Week  Touristic products and pricing,
9. Week  Touristic products and pricing,
10. Week  Distribution system and distribution channel selection decisions in recreation
11. Week  Components of the retention balance
12. Week  Components of the retention balance
13. Week  Recreation marketing mix components 7 P and 7 C
14. Week  Recreation marketing mix components 7 P and 7 C
15. Week  Applications of recreational marketing in electronic environment.
16. Week  Final exam
 -- RECOMMENDED OR REQUIRED READING
   1)Uygur, Selma Meydan, Turizm Pazarlaması, Nobel Yayın Dağıtım, Ankara, 2007. 2) Avcıkurt, Cevdet ve diğerleri, Turizm İşletmelerinin Pazarlamasında 7P 7C, Değişim Yayınları, İstanbul, 2009. 3) Kotler, Philip Marketing for Hospitality and Tourism, Prentice Hall, 20032 4) Kozak, Nazmi, Hizmet Pazarlaması, Detay, Ankara, 2011.
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer, Demonstration, Drill - Practise
 -- WORK PLACEMENT(S)
  None
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
40
 Assignment
7
50
 Exercises
1
10
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
16
3
48
 Practising Hours of Course Per Week
0
 Reading
8
4
32
 Searching in Internet and Library
8
4
32
 Designing and Applying Materials
0
 Preparing Reports
1
25
25
 Preparing Presentation
0
 Presentation
0
 Mid-Term and Studying for Mid-Term
1
25
25
 Final and Studying for Final
1
30
30
 Other
0
 TOTAL WORKLOAD: 
192
 TOTAL WORKLOAD / 25: 
7.68
 ECTS: 
7.5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1He/she has professional management techniques and practices related to Recreation activitiesX
2He/she has the ability to solve the problem and analyze the problem of the company in the recreation field.X
3he/she has comprehensive knowledge related to his/her field about macro and micro scaled plan and policies.X
4he/she plans, conducts, evaluates and reports a research to his field by using scientific research methodsX
5he/she has the skills to be able to organize and manage the activities related to recreation fields.X
6he/she has the competence to follow the scientific literature related to the field of recreationX
7he/she renews and improves herself/himself continuously concerning the recreation fieldX
8he/she follows the information related to his/her field and makes communication by using at least a foreign language at general levelX
9he/she has the competence to apply the thesis writing techniques and processesX
10he/she has necessary skills to plan, design, operate, and sustain the activities of recreation field.X
11he/she has the skills to transfer the information related the recreation field to teammate and workersX
12he/she implements the interdisciplinary studies by using the information about recreation fieldX
13he/she develops the information with scientific methods by using available data that exhibited in recreation field and uses it with scientific, social and ethical responsibilityX