GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
RECREATION AND ENTERTAINMENT MARKETING/8880002
Course Title: RECREATION AND ENTERTAINMENT MARKETING
Credits 3 ECTS 7.5
Semester 1 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Assoc.Prof.Dr. Ali YAYLI
 -- WEB SITE(S) OF LECTURER(S)
  http://websitem.gazi.edu.tr/site/yayli
 -- EMAIL(S) OF LECTURER(S)
  yayli@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
To be aware of Leisure marketing issues.
To learn Leisure marketing strategies.
 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
   There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Leisure and Recreation
2. Week  Entertainment Industry, Cahanging of leisure Approach
3. Week  Marketing and Basic Concepts
4. Week  Introduction of Marketing
5. Week  Scope of leisure marketing
6. Week  Ethical Issues Related to leisure Marketing
7. Week  Legal aspect of leisure marketing
8. Week  Mid term exam
9. Week  leisure Marketing and Case studies: Movies, Music
10. Week  leisure Marketing and Case studies: TV, Internet
11. Week   leisure Marketing and Case Studies: Recreational Shopping, Arts and Entertainment
12. Week  leisure Marketing and Case Studies: Sports, Computer and Video Games
13. Week  leisure Marketing and Case Studies: Gambling, Travel and Tourism, Events
14. Week  Overall Evaluation
15. Week  
16. Week  
 -- RECOMMENDED OR REQUIRED READING
  Horner, Susan, (2005), Leisure Marketing, Elsevier Butterworth Heinemann, Oxford UK. Argan, Metin (2007). Eğlence Pazarlaması. Ankara: Detay Yayıncılık. POSTMAN, Neil; Televizyon Öldüren Eğlence, Ayrıntı Yayınları, 2010 . Balcı, V.(2005): Spor Pazarlaması. Kavramlar-Yöntemler-Örnekler. Bağırgan Yayımevi, Ankarayınları, Kocaeli
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer, Demonstration, Drill - Practise
 -- WORK PLACEMENT(S)
  Not Applicable
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
20
 Assignment
1
20
 Exercises
0
0
 Projects
1
30
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
70
 Contribution of Final Examination to Overall Grade  
30
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
0
0
0
 Reading
14
3
42
 Searching in Internet and Library
12
3
36
 Designing and Applying Materials
3
6
18
 Preparing Reports
3
3
9
 Preparing Presentation
1
10
10
 Presentation
1
4
4
 Mid-Term and Studying for Mid-Term
1
4
4
 Final and Studying for Final
1
10
10
 Other
0
0
0
 TOTAL WORKLOAD: 
175
 TOTAL WORKLOAD / 25: 
7
 ECTS: 
7.5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1He/she has professional management techniques and practices related to Recreation activitiesX
2He/she has the ability to solve the problem and analyze the problem of the company in the recreation field.X
3he/she has comprehensive knowledge related to his/her field about macro and micro scaled plan and policies.X
4he/she plans, conducts, evaluates and reports a research to his field by using scientific research methodsX
5he/she has the skills to be able to organize and manage the activities related to recreation fields.X
6he/she has the competence to follow the scientific literature related to the field of recreationX
7he/she renews and improves herself/himself continuously concerning the recreation fieldX
8he/she follows the information related to his/her field and makes communication by using at least a foreign language at general levelX
9he/she has the competence to apply the thesis writing techniques and processesX
10he/she has necessary skills to plan, design, operate, and sustain the activities of recreation field.X
11he/she has the skills to transfer the information related the recreation field to teammate and workersX
12he/she implements the interdisciplinary studies by using the information about recreation fieldX
13he/she develops the information with scientific methods by using available data that exhibited in recreation field and uses it with scientific, social and ethical responsibilityX