GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
BRAND MANAGEMENT IN RECREATION/7880005
Course Title: BRAND MANAGEMENT IN RECREATION
Credits 3 ECTS 7.5
Semester 2 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
   Assoc. Prof. Ali YAYLI
 -- WEB SITE(S) OF LECTURER(S)
  
 -- EMAIL(S) OF LECTURER(S)
  yayli@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Students are open to new experiences and adapt innovations in the field.
Define the relationship between marketing management and consumer behavior.
Explain the conecpts of brand awareness, brand value, brand identity, and brand equity.
Create a process of destination branding.
Manage the branding duration of a recreation entity and develop related policies.
 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
   There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Introduction to Brands
2. Week  History of Brands
3. Week  Legal Arrangement of Brands
4. Week  Types of Brands
5. Week  Brand Management
6. Week   The Image and Analysis of Brand
7. Week  Customer Relations
8. Week  Midterm Exam
9. Week  Performance Assessment
10. Week  Organisational Identity and Brand
11. Week  Destination Branding
12. Week  Symbolic Power of Brand
13. Week  Branding on Recreation Industry
14. Week  Being an International Brand
15. Week  Country Branding
16. Week  Final Exam
 -- RECOMMENDED OR REQUIRED READING
  Kevin Lane, Keller, 2002, Strategic Brand Management, Printice Hall. David Aaker, 1998, Building Strong Brand, Free Press. Ries Al, Laura. (1998) Marka Yaratmanın 22 Kuralı. (Çev. Atakan Özdemir) Ankara: MediaCat Yay.
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
   Lecture, Question & Answer, Discussion, Presentation
 -- WORK PLACEMENT(S)
  Non
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
30
 Assignment
1
30
 Exercises
0
0
 Projects
1
40
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
0
 Reading
10
3
30
 Searching in Internet and Library
7
5
35
 Designing and Applying Materials
0
 Preparing Reports
8
4
32
 Preparing Presentation
3
3
9
 Presentation
2
5
10
 Mid-Term and Studying for Mid-Term
3
5
15
 Final and Studying for Final
3
5
15
 Other
0
 TOTAL WORKLOAD: 
188
 TOTAL WORKLOAD / 25: 
7.52
 ECTS: 
7.5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1He/she has professional management techniques and practices related to Recreation activitiesX
2He/she has the ability to solve the problem and analyze the problem of the company in the recreation field.X
3he/she has comprehensive knowledge related to his/her field about macro and micro scaled plan and policies.X
4he/she plans, conducts, evaluates and reports a research to his field by using scientific research methodsX
5he/she has the skills to be able to organize and manage the activities related to recreation fields.X
6he/she has the competence to follow the scientific literature related to the field of recreationX
7he/she renews and improves herself/himself continuously concerning the recreation fieldX
8he/she follows the information related to his/her field and makes communication by using at least a foreign language at general levelX
9he/she has the competence to apply the thesis writing techniques and processesX
10he/she has necessary skills to plan, design, operate, and sustain the activities of recreation field.X
11he/she has the skills to transfer the information related the recreation field to teammate and workersX
12he/she implements the interdisciplinary studies by using the information about recreation fieldX
13he/she develops the information with scientific methods by using available data that exhibited in recreation field and uses it with scientific, social and ethical responsibilityX