GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
STRATEGIC MARKETING MANAGEMENT/2880002
Course Title: STRATEGIC MARKETING MANAGEMENT
Credits 3 ECTS 7.5
Semester 2 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Prof. Azize HASSAN
 -- WEB SITE(S) OF LECTURER(S)
  http://websitem.gazi.edu.tr/site/azize
 -- EMAIL(S) OF LECTURER(S)
  azize@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Learn marketing management topics.
Gaining capabilities of making marketing plans.
Getting information about marketing strategies in details.
Getting practical interaction by making projects about marketing strategies.





 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
   There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Marketings’ concept, objectives
2. Week  SWOT analysis
3. Week  Competitive advantage strategies
4. Week  Market segmentation
5. Week  Target market selection and strategic positioning
6. Week  Basic marketing strategies
7. Week  Product and pricing strategies
8. Week  Promotion and distribution strategies
9. Week  Marketing strategies controlling,
10. Week  Market-focused organizations designing
11. Week  Consumer behaviors
12. Week  Seminars
13. Week  Seminars
14. Week  Seminars
15. Week  final exam
16. Week  
 -- RECOMMENDED OR REQUIRED READING
  1. Tek, Ö. B., & Özgül, A. (2005). Modern Pazarlama İlkeleri. İzmir 2. İslamoğlu, A. H. (2000). Pazarlama Yönetimi. 2. Baskı. İstanbul: Beta Yayınları. 3. Altunışık, R., Özdemir, Ş. & Torlak, Ö. (2004). Modern Pazarlama. 3. Baskı. İstanbul: Değişim Yayınları. 4. Kotler and Keller (2012), Marketing Management, Pearson Education. 5. İlgili makaleler
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer, Demonstration, Drill - Practise
 -- WORK PLACEMENT(S)
  Not Applicable
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
0
25
 Assignment
0
25
 Exercises
0
0
 Projects
0
25
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
75
 Contribution of Final Examination to Overall Grade  
25
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
0
 Reading
16
3
48
 Searching in Internet and Library
16
3
48
 Designing and Applying Materials
0
 Preparing Reports
1
10
10
 Preparing Presentation
1
10
10
 Presentation
1
3
3
 Mid-Term and Studying for Mid-Term
1
12
12
 Final and Studying for Final
1
15
15
 Other
0
 TOTAL WORKLOAD: 
188
 TOTAL WORKLOAD / 25: 
7.52
 ECTS: 
7.5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1He/she has professional management techniques and practices related to Recreation activitiesX
2He/she has the ability to solve the problem and analyze the problem of the company in the recreation field.X
3he/she has comprehensive knowledge related to his/her field about macro and micro scaled plan and policies.X
4he/she plans, conducts, evaluates and reports a research to his field by using scientific research methodsX
5he/she has the skills to be able to organize and manage the activities related to recreation fields.X
6he/she has the competence to follow the scientific literature related to the field of recreationX
7he/she renews and improves herself/himself continuously concerning the recreation fieldX
8he/she follows the information related to his/her field and makes communication by using at least a foreign language at general levelX
9he/she has the competence to apply the thesis writing techniques and processesX
10he/she has necessary skills to plan, design, operate, and sustain the activities of recreation field.X
11he/she has the skills to transfer the information related the recreation field to teammate and workersX
12he/she implements the interdisciplinary studies by using the information about recreation fieldX
13he/she develops the information with scientific methods by using available data that exhibited in recreation field and uses it with scientific, social and ethical responsibilityX