GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
MARKETING PRACTICES IN TOURISM DESTINATIONS/1840045
Course Title: MARKETING PRACTICES IN TOURISM DESTINATIONS
Credits 3 ECTS 7.5
Semester 1 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Assoc. Prof. R. Pars ŞAHBAZ
 -- WEB SITE(S) OF LECTURER(S)
  http://www.websitem.gazi.edu.tr/site/pars
 -- EMAIL(S) OF LECTURER(S)
  pars@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Have knowledge about the destination marketing activities
Understand the importance of destination marketing activities







 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  The destination concept
2. Week  The complexities of destination marketing
3. Week  Current weaknesses in destination marketing
4. Week  Towards a more effective destination marketing
5. Week  Examples of successful destination marketing
6. Week  International examples of successful destination marketing
7. Week  Destination marketing organizations (DMOs)
8. Week  Midterm Exam
9. Week  Strategic marketing planning
10. Week  Strategic marketing planning in destination marketing
11. Week  Tactical planning and programs in destination marketing
12. Week  Destination image
13. Week  Destination image
14. Week  Current weaknesses in destination marketing in Turkey
15. Week  Towards a more effective destination marketing in Turkey
16. Week  Final Exam
 -- RECOMMENDED OR REQUIRED READING
  Steven Pike, Destination Marketing: An Integrated Marketing Communication Approach Youcheng Wang, Abraham Pizam, Destination Marketing and Management: Theories and Applications
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer
 -- WORK PLACEMENT(S)
  None
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
50
 Assignment
1
50
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
0
 Reading
7
7
49
 Searching in Internet and Library
7
6
42
 Designing and Applying Materials
0
 Preparing Reports
3
4
12
 Preparing Presentation
2
5
10
 Presentation
2
4
8
 Mid-Term and Studying for Mid-Term
2
5
10
 Final and Studying for Final
3
5
15
 Other
0
 TOTAL WORKLOAD: 
188
 TOTAL WORKLOAD / 25: 
7.52
 ECTS: 
7.5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Have a detailed understanding of consumer behavior, marketing strategies and practices in tourism.X
2Understand both professional and scientific ethical values. Responsibility for the field is fulfilled in practice in the framework of ethical principles and legal regulations.X
3Have an understanding of modern management theories and management psychology. It effectively performs planning, organizing, coordinating, directing and controlling functions related to the field.X
4Plan, conduct, analyze and report a study using scientific research methods. He has advanced knowledge about general and area specific research methods.X
5Understand the sustainable tourism development strategies.X
6Demonstrate effective communication and presentation skills both verbally and in writing. Individuals communicate effectively and conduct group work.X
7Have analytical thinking skills within the context of tourism. Analyze and synthesize scientific theories, theories, methods, models in the field and close disciplines and evaluate them with a critical approach.X
8Have an understanding of new product development and innovation management in tourism. It combines information from different fields to research and innovate, develops new knowledge and processes, and solves problems.X
9Have an understanding of customer relationship management in tourism businesses.X
10Understand the strategic management and quality management issues in tourism. Manage or transform service processes and businesses that require complex, unpredictable, and new strategic approaches to their area.X
11Understand the consumer rights in tourism industry.X
12Have a detailed understanding of institutionalism and reconstruction issues in tourism businesses.X
13Have an understanding of the social, cultural and religious contexts of tourism. They recognize, distinguish, and communicate with different cultures.X
14Have an understanding of entrepreneurship and new organizational cultures in tourism.X
15Have a detailed understanding of national and international management systems taht could be used by tourism businesses.X
16Have a detailed understanding of branding in tourism.X
17Understand the key concepts and issues in international hotel management.X
18Understand the financial analysis, investment and resource management issues in tourism businesses.X
19A foreign language communicates at least in writing and verbally at the European Language Portfolio B2 General Level.
20Develop a variety of menus on the basis of menu planning principles for food and beverage businesses.