GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION

MARKETING RESEARCH/7390046

Course Title:	MARKETING RESEARCH
Credits	3	ECTS	7.5
Semester	3	Compulsory/Elective	Elective

COURSE INFO

-- LANGUAGE OF INSTRUCTION

Turkish

-- NAME OF LECTURER(S)

Assoc. Prof. Mehmet BAŞ

-- WEB SITE(S) OF LECTURER(S)

http://websitem.gazi.edu.tr/site/mbas

-- EMAIL(S) OF LECTURER(S)

mbas@gazi.edu.tr

-- LEARNING OUTCOMES OF THE COURSE UNIT

Explain the basic concepts in the context of marketing research
Define the process of marketing research and design a typical marketing research project
Formulate a research problem, establish hypotheses, and determine the necessary methods of analysis
Decide the necessary marketing research data and information and develop appropriate scales
Make survey design, determine the sampling operations in data collection process, and organize the execution of the fieldwork
Know the basic statistical analysis methods, evaluates the results and findings
Prepares report of marketing research

-- MODE OF DELIVERY

The mode of delivery of this course is Face to face

-- PREREQUISITES AND CO-REQUISITES

There is no prerequisite or co-requisite for this course

-- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS

There is no recommended optional programme component for this course.

--COURSE CONTENT
1. Week	Introduction to marketing research
2. Week	Marketing research process
3. Week	Marketing research problem definition
4. Week	Types of research and design
5. Week	Observation and interview
6. Week	Marketing research data and the data characteristics
7. Week	Marketing research, measurement, scales and scale development
8. Week	Midterm
9. Week	Marketing research process and sampling
10. Week	Conducting field studies
11. Week	Data preparation process
12. Week	Analysis to analyze the relationships
13. Week	Analysis to analyze the differences
14. Week	Marketing research report writing
15. Week	case study
16. Week	FINAL

-- RECOMMENDED OR REQUIRED READING

None

-- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS

Practise

-- WORK PLACEMENT(S)

None

-- ASSESSMENT METHODS AND CRITERIA

	Quantity	Percentage
Mid-terms	1	25
Assignment	1	25
Exercises	0	0
Projects	0	0
Practice	0	0
Quiz	0	0
Contribution of In-term Studies to Overall Grade		50
Contribution of Final Examination to Overall Grade		50

-- WORKLOAD

Efficiency	Total Week Count	Weekly Duration (in hour)	Total Workload in Semester
Theoretical Study Hours of Course Per Week	10	3	30
Practising Hours of Course Per Week	4	3	12
Reading	5	4	20
Searching in Internet and Library	5	4	20
Designing and Applying Materials	0	0	0
Preparing Reports	0	0	0
Preparing Presentation	7	4	28
Presentation	4	3	12
Mid-Term and Studying for Mid-Term	7	4	28
Final and Studying for Final	7	4	28
Other		0	0
TOTAL WORKLOAD:			178
TOTAL WORKLOAD / 25:			7.12
ECTS:			7.5

-- COURSE'S CONTRIBUTION TO PROGRAM

NO	PROGRAM LEARNING OUTCOMES	1	2	3	4	5
1	Gains the required the basic knowledge of business’s functions of management and organization, marketing, production, accounting and finance, and related to other disciplines and to be able to critically questioned				X
2	To save the changes in balance sheet items and occurring within a particular period in the elements of income and expenditure in the business, to classes, to analyze the results by reporting to relevant persons and groups		X
3	To conduct research for the solution of business problems, to interpret the information obtained from the field, to be able to develop solutions and prepare a project				X
4	To be able to develop the necessary strategies which is related to marketing and sales and to apply them by combining the technologies according to require of the day					X
5	To analyze how to reach the necessary resources to be brought together of the production factors to enhance the spirit of entrepreneurship				X
6	To plan, apply or control the required strategies which is related to production and to use information about modern production system			X
7	To direct learning process that is acquired knowledge and skills in the functions of business as with the principle of lifelong learning.				X
8	To ensure the increase business value and to evaluate development of capital markets and international financial markets.			X
9	To understand classical, neoclassical and modern approaches on the management process, to analyze human resources, selection and recruitment, to regulate human relations in organizations			X
10	To be able to express with at least one foreign language which is acquired knowledge and skills in the functions of business, and to be able to use information technology related businesses when its necessary			X
11	To follow the changes in the world related to the functions of business, and to have the ability to promote innovation				X
12	To act according to the values and social ethics which is related to business fields, and to have necessary awareness of The universality of social rights, social justice, quality, environmental and cultural values protection, occupational health and safety.					X
13	To gain professional competence in order to work in non-governmental organizations in the private and public sector					X

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GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR