GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
MARKETING STRATEGY/8390046
Course Title: MARKETING STRATEGY
Credits 3 ECTS 7.5
Semester 1 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
   Prof.M.Mithat UNER
 -- WEB SITE(S) OF LECTURER(S)
   w3.gazi.edu.tr/~mithatuner/
 -- EMAIL(S) OF LECTURER(S)
   mithatuner@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
He/She learns about general topics of marketing planning.
He/She learns about strategic marketing process and its stages.
 -- MODE OF DELIVERY
   The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
   There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
   There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Marketing concept and definition
2. Week   Strategic marketing planning process
3. Week  Analysis of environment
4. Week  Analysis of environment
5. Week  SWOT Analysis
6. Week  Marketing Strategy
7. Week  Market segmentation and target market selection
8. Week   Midterm exam
9. Week  Positioning and repositioning
10. Week  Competitive Positions and strategies
11. Week  Competitive Positions and strategies
12. Week  Using matrixes for devolopment of marketing strategies
13. Week  Using matrixes for devolopment of marketing strategies
14. Week  Using matrixes for devolopment of marketing strategies
15. Week   Discussion
16. Week   Final exam
 -- RECOMMENDED OR REQUIRED READING
   Marketing Strategy; Paul Fifield, Marketing Strategy; Orville C Walker, John Mullins, Jr., Harper W Boyd, 2005 Marketing Management and Strategy; Pe
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
   Lecture, Question & Answer, Demonstration
 -- WORK PLACEMENT(S)
  None
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
30
 Assignment
1
10
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
0
0
0
 Reading
7
6
42
 Searching in Internet and Library
7
6
42
 Designing and Applying Materials
0
0
0
 Preparing Reports
0
0
0
 Preparing Presentation
0
0
0
 Presentation
0
0
0
 Mid-Term and Studying for Mid-Term
6
5
30
 Final and Studying for Final
6
6
36
 Other
0
0
0
 TOTAL WORKLOAD: 
192
 TOTAL WORKLOAD / 25: 
7.68
 ECTS: 
7.5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Gains the required the basic knowledge of business’s functions of management and organization, marketing, production, accounting and finance, and related to other disciplines and to be able to critically questionedX
2To save the changes in balance sheet items and occurring within a particular period in the elements of income and expenditure in the business, to classes, to analyze the results by reporting to relevant persons and groupsX
3To conduct research for the solution of business problems, to interpret the information obtained from the field, to be able to develop solutions and prepare a projectX
4To be able to develop the necessary strategies which is related to marketing and sales and to apply them by combining the technologies according to require of the dayX
5To analyze how to reach the necessary resources to be brought together of the production factors to enhance the spirit of entrepreneurshipX
6To plan, apply or control the required strategies which is related to production and to use information about modern production systemX
7To direct learning process that is acquired knowledge and skills in the functions of business as with the principle of lifelong learning.X
8To ensure the increase business value and to evaluate development of capital markets and international financial markets.X
9To understand classical, neoclassical and modern approaches on the management process, to analyze human resources, selection and recruitment, to regulate human relations in organizationsX
10To be able to express with at least one foreign language which is acquired knowledge and skills in the functions of business, and to be able to use information technology related businesses when its necessaryX
11To follow the changes in the world related to the functions of business, and to have the ability to promote innovationX
12To act according to the values and social ethics which is related to business fields, and to have necessary awareness of The universality of social rights, social justice, quality, environmental and cultural values protection, occupational health and safety.X
13To gain professional competence in order to work in non-governmental organizations in the private and public sectorX