GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
NEW MEDIA AND ADVERTISING/1370054
Course Title: NEW MEDIA AND ADVERTISING
Credits 3 ECTS 7.5
Semester 1 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Assoc.Prof. M. Sezai TÜRK
 -- WEB SITE(S) OF LECTURER(S)
  www.gazi.edu.tr/~msturk
 -- EMAIL(S) OF LECTURER(S)
   msturk@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
In this course, the history of new media technologies, and social, economic and cultural transformations nowadays will be studied New media's impa
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 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  The concept of new media. The history of new media technologies
2. Week  The foundation of classical marketing and advertising
3. Week  Multimedia, internet and mobile communication within the framework of the principles of marketing and advertising
4. Week  Internet-based market and marketing research
5. Week  Marketing environment in the analysis of target groups Marketing environment in the analysis of target groups
6. Week  advertising analysis
7. Week  advertising analysis
8. Week  advertising analysis
9. Week  advertising analysis
10. Week  Student presentations
11. Week  Student presentations
12. Week  Student presentations
13. Week  Student presentations
14. Week  Student presentations
15. Week  -
16. Week  -
 -- RECOMMENDED OR REQUIRED READING
  Robbin Lee Zeff (1999) Advertising on the Internet, 2nd Edition Robert Hassan ve Julian Thomas, The New Media Theory Reader Open University Press, 2006 Türk, Mehmet Sezai; Arslan, Gürkan; İnteraktif Pazarlama ve Halkla İlişkiler, Dünden Bugüne Halkla İlişkiler, Eğitim Kitapevi, Ankara-2009
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer, Demonstration, Drill - Practise
 -- WORK PLACEMENT(S)
  -
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
30
 Assignment
1
20
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
50
 Contribution of Final Examination to Overall Grade  
50
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
8
3
24
 Practising Hours of Course Per Week
0
 Reading
14
2
28
 Searching in Internet and Library
14
1
14
 Designing and Applying Materials
0
 Preparing Reports
4
3
12
 Preparing Presentation
10
4
40
 Presentation
6
3
18
 Mid-Term and Studying for Mid-Term
1
25
25
 Final and Studying for Final
1
30
30
 Other
0
 TOTAL WORKLOAD: 
191
 TOTAL WORKLOAD / 25: 
7.64
 ECTS: 
7.5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Realises the interdisciplinary nature of communication science.X
2Defines fundamental issues related to the field of radio television and cinema and their cause-effect relationships.X
3Evaluates the expertise level theoretical, methodological and practical knowledge in the field of radio television and cinema.X
4Uses theory in the field of radio television and cinema, combining with quantitative and qualitative research methods, in advanced level.X
5Forms information about the field of radio television and cinema analytically and systematically.X
6Conducts a scientific study in the field of radio television and cinema, by taking responsibility individually and in-group.X
7Determines a problem in the field of radio television and cinema.X
8Collects data about the research problem.X
9Draw conclusions from the data obtained.X
10Distinguishs basic approaches and methods in the field of radio television and cinema.X
11Evaluates all available resources, by doing literature research in order to access informationX
12Evaluates current theoretical and methodological developments in the field of radio television and cinema, and transfers them to academic studies.X
13Collects data related to the field of radio television and cinema and integrates them with social, scientific, cultural and ethical values.X
14Uses knowledge and skills which is acquired in the field of radio television and cinema to contribute academic and social knowledge.X