GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION

TELEVISION ADVERTISING/1370053

Course Title:	TELEVISION ADVERTISING
Credits	3	ECTS	7.5
Semester	1	Compulsory/Elective	Elective

COURSE INFO

-- LANGUAGE OF INSTRUCTION

Turkish

-- NAME OF LECTURER(S)

Assist. Prof. Semra ÇEVİK

-- WEB SITE(S) OF LECTURER(S)

websitem.gazi.edu.tr/, w3.gazi.edu.tr/~scevik

-- EMAIL(S) OF LECTURER(S)

scevik@gazi.edu.tr

-- LEARNING OUTCOMES OF THE COURSE UNIT

To have known television advertisement theories and process of communacition
To be know Using system and its aim for television advertisement
To be analyise television advertisement on samples
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-- MODE OF DELIVERY

The mode of delivery of this course is Face to face Bu ders sadece yüz yüze eğitim şeklinde yürütülmektedir

-- PREREQUISITES AND CO-REQUISITES

There is no prerequisite or co-requisite for this course.

-- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS

There is no recommended optional programme component for this course.

--COURSE CONTENT
1. Week	Theory of television ad.
2. Week	History of television ad.
3. Week	Television advertisement and trade
4. Week	Advertisement as art
5. Week	Television advertisement contests
6. Week	Anderstading of television advertisement
7. Week	Advertisement and manipulation
8. Week	Quiz
9. Week	Sympathy
10. Week	Reportig to advertisement
11. Week	Television advertisement and fetichism on brand newness
12. Week	Brand images and selling advertisements
13. Week	Television advertisement and using sexulaty
14. Week	Television advertisement and using children
15. Week	Television advertisement and modernity
16. Week	-

-- RECOMMENDED OR REQUIRED READING

PAUL RUTHERFORD: YENİ İKONALAR Televizyonda Reklam Sanatı STEEL J.. GERÇEK YALANLAR REKLAMCILIK ARMAND MATELARD - REKLAMCILIK – İLETİŞİM BANU DAĞDAŞ - REKLAMI OKUMAK YÜKSEL ÜNSAL; BİLİMSEL REKLAM VE PAZARLAMADAKİ YERİ

-- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS

Lecture, Question & Answer, Demonstration

-- WORK PLACEMENT(S)

-- ASSESSMENT METHODS AND CRITERIA

	Quantity	Percentage
Mid-terms	1	10
Assignment	1	30
Exercises	0	0
Projects	0	0
Practice	0	0
Quiz	0	0
Contribution of In-term Studies to Overall Grade		40
Contribution of Final Examination to Overall Grade		60

-- WORKLOAD

Efficiency	Total Week Count	Weekly Duration (in hour)	Total Workload in Semester
Theoretical Study Hours of Course Per Week	14	7	98
Practising Hours of Course Per Week			0
Reading	14	5	70
Searching in Internet and Library	4	1	4
Designing and Applying Materials			0
Preparing Reports			0
Preparing Presentation			0
Presentation	1	1	1
Mid-Term and Studying for Mid-Term	1	2	2
Final and Studying for Final	1	2	2
Other	2	5	10
TOTAL WORKLOAD:			187
TOTAL WORKLOAD / 25:			7.48
ECTS:			7.5

-- COURSE'S CONTRIBUTION TO PROGRAM

NO	PROGRAM LEARNING OUTCOMES	1	2	3	4	5
1	Realises the interdisciplinary nature of communication science.					X
2	Defines fundamental issues related to the field of radio television and cinema and their cause-effect relationships.				X
3	Evaluates the expertise level theoretical, methodological and practical knowledge in the field of radio television and cinema.				X
4	Uses theory in the field of radio television and cinema, combining with quantitative and qualitative research methods, in advanced level.				X
5	Forms information about the field of radio television and cinema analytically and systematically.				X
6	Conducts a scientific study in the field of radio television and cinema, by taking responsibility individually and in-group.				X
7	Determines a problem in the field of radio television and cinema.				X
8	Collects data about the research problem.					X
9	Draw conclusions from the data obtained.					X
10	Distinguishs basic approaches and methods in the field of radio television and cinema.				X
11	Evaluates all available resources, by doing literature research in order to access information				X
12	Evaluates current theoretical and methodological developments in the field of radio television and cinema, and transfers them to academic studies.				X
13	Collects data related to the field of radio television and cinema and integrates them with social, scientific, cultural and ethical values.				X
14	Uses knowledge and skills which is acquired in the field of radio television and cinema to contribute academic and social knowledge.					X

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GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR