GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
TELEVISION ADVERTISING/2370009
Course Title: TELEVISION ADVERTISING
Credits 3 ECTS 7.5
Semester 2 Compulsory/Elective Compulsory
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
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 -- NAME OF LECTURER(S)
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 -- WEB SITE(S) OF LECTURER(S)
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 -- EMAIL(S) OF LECTURER(S)
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 -- LEARNING OUTCOMES OF THE COURSE UNIT
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 -- MODE OF DELIVERY
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 -- PREREQUISITES AND CO-REQUISITES
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 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
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 --COURSE CONTENT
1. Week  --
2. Week  --
3. Week  --
4. Week  --
5. Week  --
6. Week  --
7. Week  --
8. Week  --
9. Week  --
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11. Week  --
12. Week  --
13. Week  --
14. Week  --
15. Week  --
16. Week  --
 -- RECOMMENDED OR REQUIRED READING
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 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
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 -- WORK PLACEMENT(S)
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 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
40
 Assignment
0
60
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
7
98
 Practising Hours of Course Per Week
0
 Reading
6
6
36
 Searching in Internet and Library
0
 Designing and Applying Materials
0
 Preparing Reports
0
 Preparing Presentation
6
7
42
 Presentation
0
 Mid-Term and Studying for Mid-Term
1
5
5
 Final and Studying for Final
1
6
6
 Other
0
 TOTAL WORKLOAD: 
187
 TOTAL WORKLOAD / 25: 
7.48
 ECTS: 
7.5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Realises the interdisciplinary nature of communication science.X
2Defines fundamental issues related to the field of radio television and cinema and their cause-effect relationships.X
3Evaluates the expertise level theoretical, methodological and practical knowledge in the field of radio television and cinema.X
4Uses theory in the field of radio television and cinema, combining with quantitative and qualitative research methods, in advanced level.X
5Forms information about the field of radio television and cinema analytically and systematically.X
6Conducts a scientific study in the field of radio television and cinema, by taking responsibility individually and in-group.X
7Determines a problem in the field of radio television and cinema.X
8Collects data about the research problem.X
9Draw conclusions from the data obtained.X
10Distinguishs basic approaches and methods in the field of radio television and cinema.X
11Evaluates all available resources, by doing literature research in order to access informationX
12Evaluates current theoretical and methodological developments in the field of radio television and cinema, and transfers them to academic studies.X
13Collects data related to the field of radio television and cinema and integrates them with social, scientific, cultural and ethical values.X
14Uses knowledge and skills which is acquired in the field of radio television and cinema to contribute academic and social knowledge.X