GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION

PRIVATE CONSUMER GROUPS/1360049

COURSE INFO

-- LANGUAGE OF INSTRUCTION

Turkish

-- NAME OF LECTURER(S)

Assoc.Prof. Özlen ÖZGEN

-- WEB SITE(S) OF LECTURER(S)

-- EMAIL(S) OF LECTURER(S)

-- LEARNING OUTCOMES OF THE COURSE UNIT

Learns how to form communication strategies towards the private comsumer groups by recognizing them which constitutes important parts of the market.

-- MODE OF DELIVERY

The mode of delivery of this course is face to face.

-- PREREQUISITES AND CO-REQUISITES

There is no prerequisite or co-requisite for this course.

-- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS

There is no recommended optional programme component for this course.

--COURSE CONTENT
1. Week	The market and the consumer
2. Week	An introduction to the private comsumer groups
3. Week	Communication strategies towards comsumer groups
4. Week	Child consumers and marketing strategies
5. Week	Young consumers (early adolescents)and marketing strategies
6. Week	Young consumers (late adolescents)and marketing strategies
7. Week	General evaluation
8. Week	Mid-term
9. Week	Adult consumers (early adults)and marketing strategies
10. Week	Adult consumers (late adults)and marketing strategies
11. Week	Old consumers and marketing strategies
12. Week	Tourist consumers and marketing strategies
13. Week	Disabled consumers and marketing strategies
14. Week	Poor consumers and marketing strategies
15. Week	General evaluation
16. Week	Final exam

-- RECOMMENDED OR REQUIRED READING

Mochis, G.P. (1987), Consumer Socialization: A Life-Cycle Perspective, Lexington Boks. D.C Heath Company, USA.

-- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS

Lecture, Question & Answer

-- WORK PLACEMENT(S)

Not Applicable

-- ASSESSMENT METHODS AND CRITERIA

	Quantity	Percentage
Mid-terms	1	50
Assignment	0	0
Exercises	0	0
Projects	0	0
Practice	0	0
Quiz	0	0
Contribution of In-term Studies to Overall Grade		50
Contribution of Final Examination to Overall Grade		50

-- WORKLOAD

Efficiency	Total Week Count	Weekly Duration (in hour)	Total Workload in Semester
Theoretical Study Hours of Course Per Week	16	3	48
Practising Hours of Course Per Week	0	0	0
Reading	14	4	56
Searching in Internet and Library	14	4	56
Designing and Applying Materials	0	0	0
Preparing Reports	0	0	0
Preparing Presentation	1	2	2
Presentation	14	1	14
Mid-Term and Studying for Mid-Term	1	2	2
Final and Studying for Final	1	2	2
Other	0	0	0
TOTAL WORKLOAD:			180
TOTAL WORKLOAD / 25:			7.2
ECTS:			7.5

-- COURSE'S CONTRIBUTION TO PROGRAM

NO	PROGRAM LEARNING OUTCOMES	1	2	3	4	5
1	Realises the interdisciplinary nature of communication science.					X
2	Defines fundamental issues related to the field of Public Relations and their cause-effect relationships.				X
3	Evaluates the expertise level theoretical, methodological and practical knowledge in the field of Public Relations.				X
4	Uses theory in the field of Public Relations, combining with quantitative and qualitative research methods, in advanced level.			X
5	Forms information about the field of journalism analytically and systematically.			X
6	Conducts a scientific study in the field of Public Relations, by taking responsibility individually and in-group.			X
7	Determines a problem in the field of Public Relations.				X
8	Collects data about the research problem.					X
9	Draw conclusions from the data obtained.					X
10	Distinguishs basic approaches and methods in the field of Public Relations.				X
11	Evaluates all available resources, by doing literature research in order to access information.					X
12	Evaluates current theoretical and methodological developments in the field of Public Relations, and transfers them to academic studies.				X
13	Collects data related to the field of Public Relations and integrates them with social, scientific, cultural and ethical values.				X
14	Uses knowledge and skills which is acquired in the field of Public Relations to contribute academic and social knowledge.					X

Gazi University