GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
INFORMATION SOCIETY AND PUBLIC RELATIONS/1360076
Course Title: INFORMATION SOCIETY AND PUBLIC RELATIONS
Credits 3 ECTS 7.5
Semester 1 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Assoc. Prof. Dr. Çetin Murat HAZAR
 -- WEB SITE(S) OF LECTURER(S)
  
 -- EMAIL(S) OF LECTURER(S)
  chazar@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Students will be able to examine information society and knowledge management.
They will be able to examine the relation of people to the information society from the theoretical point of view.
They may have information about the use of information technology.
 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  An overview of the concept of knowledge society
2. Week  Theories and discussions about the concept of knowledge society
3. Week  The concept of the knowledge management processes
4. Week  The concept of information and the features that distinguish knowledge from information
5. Week  Knowledge era
6. Week  Knowledge management process
7. Week  The importance of public relations in knowledge society
8. Week  Mid-term exam
9. Week  Technological innovations in knowledge society and public relations
10. Week  The importance of people in knowledge management
11. Week  Consumer mass in the knowledge society
12. Week  The importance of public relations and knowledge society in crisis situations
13. Week  Student Presentations
14. Week  Student Presentations
15. Week  Student Presentations
16. Week  Final
 -- RECOMMENDED OR REQUIRED READING
  CANÖZ, Kadir, (2008). ‘Bilgi Toplumu ve Halkla İlişkiler’, Halkla İlişkiler Kitabı İçinde, On İkinci Bölüm, (Editörler: Ahmet Kalender ve Mehmet Fidan), Tablet Yayını, Konya, 341–372. CASTELLS, M., (2005). ‘Enformasyon Çağı: Ekonomi Toplum ve Kültür’, Birinci Cilt (Ağ Toplumunun Yükselişi), İstanbul Bilgi Üniversitesi Yayınları, İstanbul. ÇELİK, Ahmet, (1998). ‘Bilgi Toplumu Üzerine Bazı Notlar’, Hacettepe Üniversitesi Edebiyat Fakültesi Dergisi, Cilt 15, Sayı 1, 53–59. GÖKSEL, A. Bülent, BAYTEKİN, E. Pelin, (2008). ‘Bilgi Toplumunda İşletmeler Açısından Önemli Bir Zenginlik: Entelektüel Sermaye. Halkla İlişkiler Açısından Bir Değerlendirme’, İstanbul Üniversitesi İletişim Fakültesi Dergisi, Sayı:31, 81–90. HAUSCHİLD, S., W. Stein ve T. Licht, (2001). “Creating a Knowledge Culture”, The Mckinsey Quartely, Number 1, pp. 74–81.
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer
 -- WORK PLACEMENT(S)
  -
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
40
 Assignment
0
0
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
0
0
0
 Reading
14
4
56
 Searching in Internet and Library
14
4
56
 Designing and Applying Materials
0
0
0
 Preparing Reports
2
2
4
 Preparing Presentation
1
2
2
 Presentation
14
2
28
 Mid-Term and Studying for Mid-Term
1
2
2
 Final and Studying for Final
1
2
2
 Other
0
 TOTAL WORKLOAD: 
192
 TOTAL WORKLOAD / 25: 
7.68
 ECTS: 
7.5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Realises the interdisciplinary nature of communication science.X
2Defines fundamental issues related to the field of Public Relations and their cause-effect relationships.X
3Evaluates the expertise level theoretical, methodological and practical knowledge in the field of Public Relations.X
4Uses theory in the field of Public Relations, combining with quantitative and qualitative research methods, in advanced level.X
5Forms information about the field of journalism analytically and systematically.X
6Conducts a scientific study in the field of Public Relations, by taking responsibility individually and in-group.X
7Determines a problem in the field of Public Relations.X
8Collects data about the research problem.X
9Draw conclusions from the data obtained.X
10Distinguishs basic approaches and methods in the field of Public Relations.X
11Evaluates all available resources, by doing literature research in order to access information.X
12Evaluates current theoretical and methodological developments in the field of Public Relations, and transfers them to academic studies.X
13Collects data related to the field of Public Relations and integrates them with social, scientific, cultural and ethical values.X
14Uses knowledge and skills which is acquired in the field of Public Relations to contribute academic and social knowledge.X