GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
HEALTH COMMUNICATION/2360079
Course Title: HEALTH COMMUNICATION
Credits 3 ECTS 7.5
Semester 2 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Asst.Prof. Gülsüm Gülnaz Gültekin
 -- WEB SITE(S) OF LECTURER(S)
  http://www.websitem.gazi.edu.tr/site/gulsumg
 -- EMAIL(S) OF LECTURER(S)
  gulsumg@gazi.edu.tr, gulsumgulnaz@gmail.com
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Know the interdisciplinary structure of health communication and define health communication from a totalitarian viewpoint.
Identify health communication methods and use them to protect and improve health.
Apply medical and media ethics to health communication.
Conduct health communication campaign projects that involve planning, execution and evaluation processes.
 -- MODE OF DELIVERY
   The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Introduction to health communication: Terms, bases, historical development, science and health reportage.
2. Week  Health communication in conserving community health in Turkey and the world.
3. Week  Interpersonal and mass communication traits of health communication
4. Week  Theories and models of health communication.
5. Week  Interpersonal relations in health field (patient-healthcare provider communication, patient’s relative- healthcare provider communication, communicati
6. Week  Review of exemplary cases.
7. Week  General Evaluation
8. Week  Midterm
9. Week  Health and media, media and channel management in health communication, proof-based health communication, legal extent of health communication in Tu
10. Week  Health reporting
11. Week  Health communication campaigns: planning, execution, evaluation.
12. Week  Health communication campaigns: planning, execution, evaluation.
13. Week  Student Presentations.
14. Week  Student Presentations.
15. Week  General evaluation
16. Week  Final
 -- RECOMMENDED OR REQUIRED READING
  http://thsk.saglik.gov.tr/eDosya/04/cevre_saglik/Bilesen12.pdf (Sağlık Bakanlığı Türkiye Halk Sağlığı Kurumu Çok Paydaşlı Sağlık Sorumluluğunu Geliştirme Programı 2013-2023, Kanıta Dayalı Sağlık İletişiminin Geliştirilmesi) DuPré, Athena (2008) Communicating about health:current issues and perspectives Çınarlı, İnci (2008). Sağlık İletişimi ve Medya, Nobel Yayıncılık Michael P. Pagano (2010) Interactive Case Studies in Health Communication, Jones and Bartlet Publishers, Sudbury/Massachusetts Okay, Ayla (2012) Sağlık İletişimi, Derin Yayınları
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
   Lecture, Question & Answer,Discussion
 -- WORK PLACEMENT(S)
  Not Applicable
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
40
 Assignment
0
0
 Exercises
0
0
 Projects
1
20
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
60
 Contribution of Final Examination to Overall Grade  
40
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
0
 Reading
14
3
42
 Searching in Internet and Library
12
3
36
 Designing and Applying Materials
5
3
15
 Preparing Reports
4
2
8
 Preparing Presentation
4
3
12
 Presentation
10
1
10
 Mid-Term and Studying for Mid-Term
2
2
4
 Final and Studying for Final
3
2
6
 Other
0
 TOTAL WORKLOAD: 
175
 TOTAL WORKLOAD / 25: 
7
 ECTS: 
7.5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Realises the interdisciplinary nature of communication science.X
2Defines fundamental issues related to the field of Public Relations and their cause-effect relationships.X
3Evaluates the expertise level theoretical, methodological and practical knowledge in the field of Public Relations.X
4Uses theory in the field of Public Relations, combining with quantitative and qualitative research methods, in advanced level.X
5Forms information about the field of journalism analytically and systematically.X
6Conducts a scientific study in the field of Public Relations, by taking responsibility individually and in-group.X
7Determines a problem in the field of Public Relations.X
8Collects data about the research problem.X
9Draw conclusions from the data obtained.X
10Distinguishs basic approaches and methods in the field of Public Relations.X
11Evaluates all available resources, by doing literature research in order to access information.X
12Evaluates current theoretical and methodological developments in the field of Public Relations, and transfers them to academic studies.X
13Collects data related to the field of Public Relations and integrates them with social, scientific, cultural and ethical values.X
14Uses knowledge and skills which is acquired in the field of Public Relations to contribute academic and social knowledge.X