GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
SOCIAL RESPONSIBILITY CAMPAIGNS IN PUBLIC RELATIONS/2360068
Course Title: SOCIAL RESPONSIBILITY CAMPAIGNS IN PUBLIC RELATIONS
Credits 3 ECTS 7.5
Semester 2 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Prof. Dr. Ayhan BİBER
 -- WEB SITE(S) OF LECTURER(S)
  http://websitem.gazi.edu.tr/site/abiber
 -- EMAIL(S) OF LECTURER(S)
  -
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Students will understand the importance of corporate social responsibility practices.
Students will learn the basic elements of corporate social responsibility practices.
Students will understand the steps and characteristics of corporate social responsibility practices.
 -- MODE OF DELIVERY
   The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
   There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
   There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Concept of Corporate Social Responsibility
2. Week  Definition of Corporate Social Responsibility
3. Week  Types of Corporate Social Responsibility
4. Week  Objectives of Corporate Social Responsibility
5. Week  Importance of Corporate Social Responsibility
6. Week  Application of Corporate Social Responsibility
7. Week  Benefits of Corporate Social Responsibility
8. Week  Midterm Exam
9. Week  Corporate Social Responsibility and Ethics
10. Week  Criticisms of Corporate Social Responsibility Practices
11. Week  Corporate Social Responsibility Practices in the World
12. Week  Corporate Social Responsibility Practices in Turkey
13. Week  Case Studies
14. Week  Education of Corporate Social Responsibility
15. Week  General Discussion
16. Week  Final Exam
 -- RECOMMENDED OR REQUIRED READING
  Kurumsal Sosyal Sorumluluk, Philip Kotler, MediaCat 2006 Yükselen Trend: Kurumsal Sosyal Sorumluluk, Ceyda Aydede, MediaCat, 2007
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
   Lecture, Question & Answer, Drill - Practise
 -- WORK PLACEMENT(S)
  -
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
40
 Assignment
0
0
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
16
3
48
 Practising Hours of Course Per Week
0
0
0
 Reading
14
5
70
 Searching in Internet and Library
14
3
42
 Designing and Applying Materials
0
0
0
 Preparing Reports
0
0
0
 Preparing Presentation
1
2
2
 Presentation
14
1
14
 Mid-Term and Studying for Mid-Term
1
2
2
 Final and Studying for Final
1
2
2
 Other
0
 TOTAL WORKLOAD: 
180
 TOTAL WORKLOAD / 25: 
7.2
 ECTS: 
7.5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Realises the interdisciplinary nature of communication science.X
2Defines fundamental issues related to the field of Public Relations and their cause-effect relationships.X
3Evaluates the expertise level theoretical, methodological and practical knowledge in the field of Public Relations.X
4Uses theory in the field of Public Relations, combining with quantitative and qualitative research methods, in advanced level.X
5Forms information about the field of journalism analytically and systematically.X
6Conducts a scientific study in the field of Public Relations, by taking responsibility individually and in-group.X
7Determines a problem in the field of Public Relations.X
8Collects data about the research problem.X
9Draw conclusions from the data obtained.X
10Distinguishs basic approaches and methods in the field of Public Relations.X
11Evaluates all available resources, by doing literature research in order to access information.X
12Evaluates current theoretical and methodological developments in the field of Public Relations, and transfers them to academic studies.X
13Collects data related to the field of Public Relations and integrates them with social, scientific, cultural and ethical values.X
14Uses knowledge and skills which is acquired in the field of Public Relations to contribute academic and social knowledge.X