GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
NEW ORIENTATIONS IN MARKETING/1360057
Course Title: NEW ORIENTATIONS IN MARKETING
Credits 3 ECTS 7.5
Semester 1 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
   Associate Professor Hanife Güz
 -- WEB SITE(S) OF LECTURER(S)
  http://websitem.gazi.edu.tr/site/hanife
 -- EMAIL(S) OF LECTURER(S)
   hanife@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Learning modern marketing approaches
Determining the marketing approach needed
Learning administrative aspect of marketing
Gaining the qualities nedded for wrking in marketin departement.
 -- MODE OF DELIVERY
   The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
   There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
   There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  The concept of marketing
2. Week  Clasical marketin aproach
3. Week  Kotlers marketin aproach: Marketing 1.0, Marketing 2.0, Marketinf 3.0
4. Week  Postmodern marketing its avantages disadvantages
5. Week  The concept of relationship marketing and its avantages disadvantage
6. Week  Students Presentations
7. Week  Midterm
8. Week  The concepts of social marketing and green marketing
9. Week  The concepts of e-marketing and permission marketing
10. Week  The concept of guerilla marketing and its avantages disadvantages
11. Week  The concept of buzzmarketing and its avantages disadvantages
12. Week  The concept of value marketing and its avantages disadvantages
13. Week  Students presentations
14. Week  Students presentations
15. Week  General discussion
16. Week  Final
 -- RECOMMENDED OR REQUIRED READING
  Yoksulluğa Karşı Sosyal Pazarlama Kotler Mediacat 2010 Pazarlama 3.0 Kotler Optimist Yayınları 2011
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
   Lecture, Question & Answer, Demonstration, Drill - Practise
 -- WORK PLACEMENT(S)
  -
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
40
 Assignment
0
0
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
0
0
0
 Reading
14
3
42
 Searching in Internet and Library
14
3
42
 Designing and Applying Materials
14
3
42
 Preparing Reports
14
0
0
 Preparing Presentation
10
1
10
 Presentation
0
0
0
 Mid-Term and Studying for Mid-Term
1
3
3
 Final and Studying for Final
1
3
3
 Other
4
1
4
 TOTAL WORKLOAD: 
188
 TOTAL WORKLOAD / 25: 
7.52
 ECTS: 
7.5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Realises the interdisciplinary nature of communication science.X
2Defines fundamental issues related to the field of Public Relations and their cause-effect relationships.X
3Evaluates the expertise level theoretical, methodological and practical knowledge in the field of Public Relations.X
4Uses theory in the field of Public Relations, combining with quantitative and qualitative research methods, in advanced level.X
5Forms information about the field of journalism analytically and systematically.X
6Conducts a scientific study in the field of Public Relations, by taking responsibility individually and in-group.X
7Determines a problem in the field of Public Relations.X
8Collects data about the research problem.X
9Draw conclusions from the data obtained.X
10Distinguishs basic approaches and methods in the field of Public Relations.X
11Evaluates all available resources, by doing literature research in order to access information.X
12Evaluates current theoretical and methodological developments in the field of Public Relations, and transfers them to academic studies.X
13Collects data related to the field of Public Relations and integrates them with social, scientific, cultural and ethical values.X
14Uses knowledge and skills which is acquired in the field of Public Relations to contribute academic and social knowledge.X