GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION

MEDIA INDUSTRY AND CULTURE/2360064

Course Title:	MEDIA INDUSTRY AND CULTURE
Credits	3	ECTS	7.5
Semester	2	Compulsory/Elective	Elective

COURSE INFO

-- LANGUAGE OF INSTRUCTION

Turkish

-- NAME OF LECTURER(S)

Assoc. Prof. Ayhan Biber

-- WEB SITE(S) OF LECTURER(S)

-- EMAIL(S) OF LECTURER(S)

abiber@gazi.edu.tr

-- LEARNING OUTCOMES OF THE COURSE UNIT

Students get the detailed information about media
They learn how the mass media became a huge industry in the twentieth century
They learn the relations between media and culture
They learn how the culture is used by the media
They learn how the culture is coded on the media
They learn the views of Frankfurt School on the topic
They learn which cultures and why are legitimised on the media
They learn the roles and functions of homogenization of cultures on the media
They learn the role of globalization about this field
Discussion and Result

-- MODE OF DELIVERY

The mode of delivery of this course is Face to face

-- PREREQUISITES AND CO-REQUISITES

There is no prerequisite or co-requisite for this course.

-- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS

There is no recommended optional programme component for this course.

--COURSE CONTENT
1. Week	What is media?
2. Week	What is culture?
3. Week	Frankfurt School
4. Week	Industrialization of media
5. Week	The relationships between media and culture
6. Week	Whay culture is used by media?
7. Week	Whay culture is coded as a goods on the media?
8. Week	Which cultures are legitimised on the media?
9. Week	Culture, homogenization and media
10. Week	Globalization, culture and media
11. Week	Is it possible to represent each culture on the media?
12. Week	Media have an own culture?
13. Week	Discusson and Result
14. Week	Final Exam
15. Week	-
16. Week	-

-- RECOMMENDED OR REQUIRED READING

The recommended books for the course will be delivered to the students as an outline at the first session

-- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS

Lecture, Question & Answer, Discussion

-- WORK PLACEMENT(S)

No Need

-- ASSESSMENT METHODS AND CRITERIA

	Quantity	Percentage
Mid-terms	1	40
Assignment	0	0
Exercises	0	0
Projects	0	0
Practice	0	0
Quiz	0	0
Contribution of In-term Studies to Overall Grade		40
Contribution of Final Examination to Overall Grade		60

-- WORKLOAD

Efficiency	Total Week Count	Weekly Duration (in hour)	Total Workload in Semester
Theoretical Study Hours of Course Per Week	14	3	42
Practising Hours of Course Per Week	0	0	0
Reading	14	4	56
Searching in Internet and Library	14	4	56
Designing and Applying Materials	0	0	0
Preparing Reports	0	0	0
Preparing Presentation	1	2	2
Presentation	14	1	14
Mid-Term and Studying for Mid-Term	1	3	3
Final and Studying for Final	1	3	3
Other	0	0	0
TOTAL WORKLOAD:			176
TOTAL WORKLOAD / 25:			7.04
ECTS:			7.5

-- COURSE'S CONTRIBUTION TO PROGRAM

NO	PROGRAM LEARNING OUTCOMES	1	2	3	4	5
1	Realises the interdisciplinary nature of communication science.					X
2	Defines fundamental issues related to the field of Public Relations and their cause-effect relationships.					X
3	Evaluates the expertise level theoretical, methodological and practical knowledge in the field of Public Relations.					X
4	Uses theory in the field of Public Relations, combining with quantitative and qualitative research methods, in advanced level.					X
5	Forms information about the field of journalism analytically and systematically.					X
6	Conducts a scientific study in the field of Public Relations, by taking responsibility individually and in-group.					X
7	Determines a problem in the field of Public Relations.					X
8	Collects data about the research problem.				X
9	Draw conclusions from the data obtained.				X
10	Distinguishs basic approaches and methods in the field of Public Relations.					X
11	Evaluates all available resources, by doing literature research in order to access information.					X
12	Evaluates current theoretical and methodological developments in the field of Public Relations, and transfers them to academic studies.					X
13	Collects data related to the field of Public Relations and integrates them with social, scientific, cultural and ethical values.					X
14	Uses knowledge and skills which is acquired in the field of Public Relations to contribute academic and social knowledge.					X

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GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR