GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
STRATEGIC MANAGEMENT AND PUBLIC RELATIONS/2360060
Course Title: STRATEGIC MANAGEMENT AND PUBLIC RELATIONS
Credits 3 ECTS 7.5
Semester 2 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Assist. Prof. Sirel GÖLÖNÜ
 -- WEB SITE(S) OF LECTURER(S)
  http://websitem.gazi.edu.tr/site/sirel
 -- EMAIL(S) OF LECTURER(S)
  sirel@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Students will learn about concept, aims and principle of strategic management.
Students will analyze strategic managemet teories.
Students will examine importance of strategic managemet in the public relations.






 -- MODE OF DELIVERY
   The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
   There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
   There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week   Introduction to Strategic Management Concept
2. Week  Aims and Principles of Strategic Management
3. Week  Strategic Management Process
4. Week  Strategic Analysis
5. Week   Theories of Strategic Managemet
6. Week  Case Studies
7. Week   General Studies
8. Week   Midterm Exam
9. Week   Public Relations Managemet
10. Week   Strategic Management and Public Relations
11. Week  Strategic Management in the Public Relations
12. Week   Operation of Strategic Management in the Public Relations
13. Week   Case Studies
14. Week   Case Studies
15. Week  General Discussion
16. Week  Final
 -- RECOMMENDED OR REQUIRED READING
  Ertuna, Özer (2008). Strategic Management. İstanbul: Books of Okan University
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
   Lecture, Question & Answer, Demonstration, Drill - Practise
 -- WORK PLACEMENT(S)
  Not Applicable
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
40
 Assignment
0
0
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
0
0
0
 Reading
14
4
56
 Searching in Internet and Library
14
4
56
 Designing and Applying Materials
0
0
0
 Preparing Reports
0
0
0
 Preparing Presentation
1
3
3
 Presentation
14
1
14
 Mid-Term and Studying for Mid-Term
1
2
2
 Final and Studying for Final
1
2
2
 Other
0
0
0
 TOTAL WORKLOAD: 
175
 TOTAL WORKLOAD / 25: 
7
 ECTS: 
7.5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Realises the interdisciplinary nature of communication science.X
2Defines fundamental issues related to the field of Public Relations and their cause-effect relationships.X
3Evaluates the expertise level theoretical, methodological and practical knowledge in the field of Public Relations.X
4Uses theory in the field of Public Relations, combining with quantitative and qualitative research methods, in advanced level.X
5Forms information about the field of journalism analytically and systematically.X
6Conducts a scientific study in the field of Public Relations, by taking responsibility individually and in-group.X
7Determines a problem in the field of Public Relations.X
8Collects data about the research problem.X
9Draw conclusions from the data obtained.X
10Distinguishs basic approaches and methods in the field of Public Relations.X
11Evaluates all available resources, by doing literature research in order to access information.X
12Evaluates current theoretical and methodological developments in the field of Public Relations, and transfers them to academic studies.X
13Collects data related to the field of Public Relations and integrates them with social, scientific, cultural and ethical values.X
14Uses knowledge and skills which is acquired in the field of Public Relations to contribute academic and social knowledge.X