GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION

PUBLIC RELATIONS AND CULTURE/1360042

Course Title:	PUBLIC RELATIONS AND CULTURE
Credits	3	ECTS	7.5
Semester	1	Compulsory/Elective	Elective

COURSE INFO

-- LANGUAGE OF INSTRUCTION

Turkish

-- NAME OF LECTURER(S)

Assist. Prof. Dr. Sirel GÖLÖNÜ

-- WEB SITE(S) OF LECTURER(S)

http://websitem.gazi.edu.tr/site/sirel

-- EMAIL(S) OF LECTURER(S)

sirel@gazi.edu.tr

-- LEARNING OUTCOMES OF THE COURSE UNIT

Understands the concept of culture.
Internalizes the relationship between public relations and culture
Relates culturel codes with public relations.

-- MODE OF DELIVERY

The mode of delivery of this course is Face to face

-- PREREQUISITES AND CO-REQUISITES

There is no prerequisite or co-requisite for this course.

-- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS

here is no recommended optional programme component for this course.

--COURSE CONTENT
1. Week	The concept of culture and its importance.
2. Week	Culture, civilization and modernity.
3. Week	Intercultural communication.
4. Week	Public relations and culture relation.
5. Week	Global communication and culture.
6. Week	Language, culture and Public Relations as communication.
7. Week	Representation, meaning and culture.
8. Week	Midterm.
9. Week	Cultural backgroung of public relations practices.
10. Week	The relationship between social structure and cultural structure and reflections on public relations.
11. Week	Cultural codes and its place in public relations.
12. Week	Public relations as international culture policy.
13. Week	Student presentations.
14. Week	General discussion
15. Week	General discussion
16. Week	Final

-- RECOMMENDED OR REQUIRED READING

Halkla ilişkiler ve bir kültür politikası, Seda Çakar Mengü

-- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS

Lecture, Question & Answer

-- WORK PLACEMENT(S)

-- ASSESSMENT METHODS AND CRITERIA

	Quantity	Percentage
Mid-terms	1	40
Assignment	0	0
Exercises	0	0
Projects	0	0
Practice	0	0
Quiz	0	0
Contribution of In-term Studies to Overall Grade		40
Contribution of Final Examination to Overall Grade		60

-- WORKLOAD

Efficiency	Total Week Count	Weekly Duration (in hour)	Total Workload in Semester
Theoretical Study Hours of Course Per Week	14	3	42
Practising Hours of Course Per Week	0	0	0
Reading	14	3	42
Searching in Internet and Library	14	4	56
Designing and Applying Materials	0	0	0
Preparing Reports	0	0	0
Preparing Presentation	2	2	4
Presentation	14	2	28
Mid-Term and Studying for Mid-Term	1	2	2
Final and Studying for Final	1	2	2
Other	0	0	0
TOTAL WORKLOAD:			176
TOTAL WORKLOAD / 25:			7.04
ECTS:			7.5

-- COURSE'S CONTRIBUTION TO PROGRAM

NO	PROGRAM LEARNING OUTCOMES	1	2	3	4	5
1	Realises the interdisciplinary nature of communication science.					X
2	Defines fundamental issues related to the field of Public Relations and their cause-effect relationships.					X
3	Evaluates the expertise level theoretical, methodological and practical knowledge in the field of Public Relations.				X
4	Uses theory in the field of Public Relations, combining with quantitative and qualitative research methods, in advanced level.				X
5	Forms information about the field of journalism analytically and systematically.					X
6	Conducts a scientific study in the field of Public Relations, by taking responsibility individually and in-group.					X
7	Determines a problem in the field of Public Relations.					X
8	Collects data about the research problem.					X
9	Draw conclusions from the data obtained.					X
10	Distinguishs basic approaches and methods in the field of Public Relations.				X
11	Evaluates all available resources, by doing literature research in order to access information.					X
12	Evaluates current theoretical and methodological developments in the field of Public Relations, and transfers them to academic studies.				X
13	Collects data related to the field of Public Relations and integrates them with social, scientific, cultural and ethical values.					X
14	Uses knowledge and skills which is acquired in the field of Public Relations to contribute academic and social knowledge.					X

Gazi University