GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
PUBLIC RELATIONS AND ADVERTISING HISTORY/1360041
Course Title: PUBLIC RELATIONS AND ADVERTISING HISTORY
Credits 3 ECTS 7.5
Semester 1 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Asist. Prof. Dr. Esra İlkay İşler
 -- WEB SITE(S) OF LECTURER(S)
  http://websitem.gazi.edu.tr/site/esra.isler
 -- EMAIL(S) OF LECTURER(S)
  esra.isler@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Understand Public Relations'historical develepment.
Understands the theoretical frame of public relations.
Correlates the definitien, function and education of public relations with the material production processes.






 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Historical evolution of public relations’ definitions. Pattern of PR definitons with new functions coming from practice.
2. Week  Historically, politically, economically transformation of “people”. Social evolution of public from “object” of administration to “individual” who ma
3. Week  Three important conditions which provide existence of public relations’ practise: capitalistic market structure, medium of technological structure
4. Week  Emergence of public relations as a promotional and advertising function for commodity: P.T Barnum and sensational advertising
5. Week  Transition of journalism to press agence and Ivy Lee: declaration of ethical principles.
6. Week  First and second World Wars, connection between propaganda and public relations.
7. Week  Founding Father of Public Relations: Edward Bernays, man who establish practice and theory.
8. Week  Intersection of corporate public relations with political praxis: political and economical elits union.
9. Week  Presentations of choosed original bibligraphy relating to subject.
10. Week  Presentations of choosed original bibligraphy relating to subject.
11. Week  Presentations of choosed original bibligraphy relating to subject.
12. Week  Presentations of choosed original bibligraphy relating to subject.
13. Week  Presentations of choosed original bibligraphy relating to subject.
14. Week  Presentations of choosed original bibligraphy relating to subject.
15. Week  Presentations of choosed original bibligraphy relating to subject.
16. Week  General discussion
 -- RECOMMENDED OR REQUIRED READING
  İşler-Keloğlu E. (2007). Halkla İlişkiler, Mitler ve Gerçekler, Ankara: Gazi Üniversitesi İletişim Fakültesi Kırkıncı Yıl Kitaplığı no:4. İşler-Keloğlu E. (2005) “Sosyal Bilimler Eğitimin Endüstriyel Yapıyla Bütünleşmesi: Halkla İlişkiler Örneği”. İletişim Kuram ve Araştırma Dergisi, Sayı 20 (Kış-Bahar 2005). İşler-Keloğlu E. (2006) “Halkla İlişkiler Etiğine Tarihsel Bakış: Amerika’nın Öğrettikleri ve Türkiye’de yaşananlar”. Global Media Journal, Turkish Edition (Küresel İletişim Dergisi) Sayı 2 Güz 2006. Ewen, Stuart, (1996), PR! A Social History of Spin. New York: BasicBooks. Cutlip, Scott (1994), The Unseen Power: Public Relations: A History. Routledge. Cutlip, Scott (1994), Public Relations History: From the 17th to the 20th Century: The Antecedents. Routledge.
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Presentation
 -- WORK PLACEMENT(S)
  -
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
40
 Assignment
1
0
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
16
3
48
 Practising Hours of Course Per Week
0
0
0
 Reading
16
4
64
 Searching in Internet and Library
16
2
32
 Designing and Applying Materials
5
2
10
 Preparing Reports
5
2
10
 Preparing Presentation
15
1
15
 Presentation
1
1
1
 Mid-Term and Studying for Mid-Term
0
 Final and Studying for Final
0
 Other
0
 TOTAL WORKLOAD: 
180
 TOTAL WORKLOAD / 25: 
7.2
 ECTS: 
7.5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Realises the interdisciplinary nature of communication science.X
2Defines fundamental issues related to the field of Public Relations and their cause-effect relationships.X
3Evaluates the expertise level theoretical, methodological and practical knowledge in the field of Public Relations.X
4Uses theory in the field of Public Relations, combining with quantitative and qualitative research methods, in advanced level.X
5Forms information about the field of journalism analytically and systematically.X
6Conducts a scientific study in the field of Public Relations, by taking responsibility individually and in-group.X
7Determines a problem in the field of Public Relations.X
8Collects data about the research problem.X
9Draw conclusions from the data obtained.X
10Distinguishs basic approaches and methods in the field of Public Relations.X
11Evaluates all available resources, by doing literature research in order to access information.X
12Evaluates current theoretical and methodological developments in the field of Public Relations, and transfers them to academic studies.X
13Collects data related to the field of Public Relations and integrates them with social, scientific, cultural and ethical values.X
14Uses knowledge and skills which is acquired in the field of Public Relations to contribute academic and social knowledge.X