GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION

PUBLIC RELATIONS RESEARCHES/1360004

Course Title:	PUBLIC RELATIONS RESEARCHES
Credits	3	ECTS	7.5
Semester	1	Compulsory/Elective	Compulsory

COURSE INFO

-- LANGUAGE OF INSTRUCTION

Turkish

-- NAME OF LECTURER(S)

Assoc. Prof. Dr. Muharrem ÇETİN

-- WEB SITE(S) OF LECTURER(S)

http://websitem.gazi.edu.tr/site/cetinm

-- EMAIL(S) OF LECTURER(S)

cetinm@gazi.edu.tr

-- LEARNING OUTCOMES OF THE COURSE UNIT

At the end of this course, students will acquire information about the discipline of public relations.
Students will be able to explain the basic applications of public relations strategies and practices.
Students will be able to learn the stages of the research in public relations.
Students will be able to learn research methods in public relations.

-- MODE OF DELIVERY

The mode of delivery of this course is Face to face

-- PREREQUISITES AND CO-REQUISITES

There is no prerequisite or co-requisite for this course.

-- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS

There is no recommended optional programme component for this course.

--COURSE CONTENT
1. Week	The role of research in public relations
2. Week	Phases of the research in public relations
3. Week	Public Relations Campaign Strategies
4. Week	The scope and limits of the research
5. Week	Data collection
6. Week	Data analysis
7. Week	Reporting
8. Week	Mid-term
9. Week	The role of research in terms of companies and firms
10. Week	The importance of research in terms of companies
11. Week	Public relations strategies
12. Week	International public relations
13. Week	The importance of research in terms of international public relations
14. Week	Problems and difficulties encountered by researchers
15. Week	Public relations research ethics
16. Week	Final exam

-- RECOMMENDED OR REQUIRED READING

-- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS

Lecture, Question & Answer

-- WORK PLACEMENT(S)

There is no compulsory internship.

-- ASSESSMENT METHODS AND CRITERIA

	Quantity	Percentage
Mid-terms	1	40
Assignment	0	0
Exercises	0	0
Projects	0	0
Practice	0	0
Quiz	0	0
Contribution of In-term Studies to Overall Grade		40
Contribution of Final Examination to Overall Grade		60

-- WORKLOAD

Efficiency	Total Week Count	Weekly Duration (in hour)	Total Workload in Semester
Theoretical Study Hours of Course Per Week	14	3	42
Practising Hours of Course Per Week	0	0	0
Reading	14	3	42
Searching in Internet and Library	14	4	56
Designing and Applying Materials	0	0	0
Preparing Reports	2	4	8
Preparing Presentation	1	3	3
Presentation	14	2	28
Mid-Term and Studying for Mid-Term	1	3	3
Final and Studying for Final	1	4	4
Other	3	1	3
TOTAL WORKLOAD:			189
TOTAL WORKLOAD / 25:			7.56
ECTS:			7.5

-- COURSE'S CONTRIBUTION TO PROGRAM

NO	PROGRAM LEARNING OUTCOMES	1	2	3	4	5
1	Realises the interdisciplinary nature of communication science.			X
2	Defines fundamental issues related to the field of Public Relations and their cause-effect relationships.				X
3	Evaluates the expertise level theoretical, methodological and practical knowledge in the field of Public Relations.				X
4	Uses theory in the field of Public Relations, combining with quantitative and qualitative research methods, in advanced level.			X
5	Forms information about the field of journalism analytically and systematically.					X
6	Conducts a scientific study in the field of Public Relations, by taking responsibility individually and in-group.			X
7	Determines a problem in the field of Public Relations.				X
8	Collects data about the research problem.					X
9	Draw conclusions from the data obtained.					X
10	Distinguishs basic approaches and methods in the field of Public Relations.				X
11	Evaluates all available resources, by doing literature research in order to access information.					X
12	Evaluates current theoretical and methodological developments in the field of Public Relations, and transfers them to academic studies.			X
13	Collects data related to the field of Public Relations and integrates them with social, scientific, cultural and ethical values.				X
14	Uses knowledge and skills which is acquired in the field of Public Relations to contribute academic and social knowledge.				X

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GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR