GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
PUBLICITY METHODS AND PUBLICITY OF TURKEY/2360004
Course Title: PUBLICITY METHODS AND PUBLICITY OF TURKEY
Credits 3 ECTS 7.5
Semester 1 Compulsory/Elective Compulsory
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
   Asist.Prof.Dr. Çetin Murat Hazar
 -- WEB SITE(S) OF LECTURER(S)
  http://websitem.gazi.edu.tr/site/chazar
 -- EMAIL(S) OF LECTURER(S)
   chazar@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Students will learn about properties and aims of the publicity
Students will learn about methods and strategies of the publicity
Students will learn about publicity actions
Students will learn about publicity mediums
Students will learn about country publicity
Students will learn about publicity of Turkey
Students will learn about the stateside and abroad publicity


 -- MODE OF DELIVERY
   The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
   There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
   There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week   Introduction to Publicity
2. Week  The Properties of the Publicity
3. Week  The Aim of Publicity
4. Week  The Methods and Strategies of the Publicity
5. Week  Publicity Action
6. Week  Publicity Medium
7. Week  General discussion
8. Week   Midterm Exam
9. Week  The Conceptual Frame in the Country Publicity
10. Week  Country publicity actions
11. Week  The using mediums in the country publicity
12. Week  The Publicity of Turkey: The Conceptual Frame
13. Week  Image of Turkey
14. Week  The Publicity of Turkey in the stateside and abroad
15. Week  General discussion
16. Week  Final
 -- RECOMMENDED OR REQUIRED READING
  -
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
   Lecture, Question & Answer
 -- WORK PLACEMENT(S)
  -
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
40
 Assignment
0
0
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
0
 Reading
12
3
36
 Searching in Internet and Library
12
3
36
 Designing and Applying Materials
12
3
36
 Preparing Reports
0
 Preparing Presentation
12
3
36
 Presentation
0
 Mid-Term and Studying for Mid-Term
1
3
3
 Final and Studying for Final
1
3
3
 Other
0
0
0
 TOTAL WORKLOAD: 
192
 TOTAL WORKLOAD / 25: 
7.68
 ECTS: 
7.5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Realises the interdisciplinary nature of communication science.X
2Defines fundamental issues related to the field of Public Relations and their cause-effect relationships.X
3Evaluates the expertise level theoretical, methodological and practical knowledge in the field of Public Relations.X
4Uses theory in the field of Public Relations, combining with quantitative and qualitative research methods, in advanced level.X
5Forms information about the field of journalism analytically and systematically.X
6Conducts a scientific study in the field of Public Relations, by taking responsibility individually and in-group.X
7Determines a problem in the field of Public Relations.X
8Collects data about the research problem.X
9Draw conclusions from the data obtained.X
10Distinguishs basic approaches and methods in the field of Public Relations.X
11Evaluates all available resources, by doing literature research in order to access information.X
12Evaluates current theoretical and methodological developments in the field of Public Relations, and transfers them to academic studies.X
13Collects data related to the field of Public Relations and integrates them with social, scientific, cultural and ethical values.X
14Uses knowledge and skills which is acquired in the field of Public Relations to contribute academic and social knowledge.X