GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION

CONSUMPTION CULTURE AND MEDIA/2350062

Course Title:	CONSUMPTION CULTURE AND MEDIA
Credits	3	ECTS	7.5
Semester	1	Compulsory/Elective	Elective

COURSE INFO

-- LANGUAGE OF INSTRUCTION

Turkish

-- NAME OF LECTURER(S)

Asist.Prof.Dr.Serdar Ulukan

-- WEB SITE(S) OF LECTURER(S)

-- EMAIL(S) OF LECTURER(S)

-- LEARNING OUTCOMES OF THE COURSE UNIT

At the end of the lecture students understand consumer culture

-- MODE OF DELIVERY

The mode of delivery of this course is Face to face

-- PREREQUISITES AND CO-REQUISITES

There is no prerequisite or co-requisite for this course.

-- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS

There is no recommended optional programme component for this course.

--COURSE CONTENT
1. Week	Course Introduction
2. Week	Understanding the consumption culture
3. Week	Mediated Consumer Culture
4. Week	The Public, Identity and Power in Mediated Consumer Culture
5. Week	Media Strategies for Selling Consumer Culture
6. Week	Profit maximization and Advertising
7. Week	Images of Ideal Consumers
8. Week	Midterm Exam
9. Week	Everyday life and the media
10. Week	Globalization and new technologies
11. Week	Seminar presentations and discussion
12. Week	Seminar presentations and discussion
13. Week	Seminar presentations and discussion
14. Week	Seminar presentations and discussion
15. Week	Seminar presentations and discussion
16. Week	Final Exam

-- RECOMMENDED OR REQUIRED READING

Medya ve Tüketim Kültürü Üzerine Eleştirel Bir Analiz, Filiz Aydoğan, 2005, Türkmen Kitabevi

-- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS

Lecture, Question & Answer, Demonstration, Drill - Practise

-- WORK PLACEMENT(S)

-- ASSESSMENT METHODS AND CRITERIA

	Quantity	Percentage
Mid-terms	1	40
Assignment	0	0
Exercises	0	0
Projects	0	0
Practice	0	0
Quiz	0	0
Contribution of In-term Studies to Overall Grade		40
Contribution of Final Examination to Overall Grade		60

-- WORKLOAD

Efficiency	Total Week Count	Weekly Duration (in hour)	Total Workload in Semester
Theoretical Study Hours of Course Per Week	14	3	42
Practising Hours of Course Per Week			0
Reading	14	3	42
Searching in Internet and Library	14	3	42
Designing and Applying Materials	14	3	42
Preparing Reports			0
Preparing Presentation	14	1	14
Presentation			0
Mid-Term and Studying for Mid-Term	1	3	3
Final and Studying for Final	1	3	3
Other	4	1	4
TOTAL WORKLOAD:			192
TOTAL WORKLOAD / 25:			7.68
ECTS:			7.5

-- COURSE'S CONTRIBUTION TO PROGRAM

NO	PROGRAM LEARNING OUTCOMES	1	2	3	4	5
1	Realises the interdisciplinary nature of communication science.				X
2	Defines fundamental issues related to the field of journalism and their cause-effect relationships.					X
3	Evaluates the expertise level theoretical, methodological and practical knowledge in the field of journalism.				X
4	Uses theory in the field of journalism, combining with quantitative and qualitative research methods, in advanced level.					X
5	Forms information about the field of journalism analytically and systematically.					X
6	Conducts a scientific study in the field of journalism, by taking responsibility individually and in-group.				X
7	Determines a problem in the field of journalism.					X
8	Collects data about the research problem.				X
9	Draw conclusions from the data obtained.					X
10	Distinguishs basic approaches and methods in the field of journalism.					X
11	Evaluates all available resources, by doing literature research in order to access information.					X
12	Evaluates current theoretical and methodological developments in the field of journalism, and transfers them to academic studies.				X
13	Collects data related to the field of journalism and integrates them with social, scientific, cultural and ethical values.				X
14	Uses knowledge and skills which is acquired in the field of journalism to contribute academic and social knowledge.					X

Gazi University