GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
EFFECTS RESEARCHES IN MASS COMMUNICATION/1350061
Course Title: EFFECTS RESEARCHES IN MASS COMMUNICATION
Credits 3 ECTS 7.5
Semester 1 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Assoc.Prof.Dr.Zülfikar DAMLAPINAR
 -- WEB SITE(S) OF LECTURER(S)
  www.gazi.edu.tr/~damlapinar
 -- EMAIL(S) OF LECTURER(S)
  damlapinar@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Students can research independently the effects of mass communication.
Students analyze theories of mass communication effects.
Students prepare an action research project.
 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face.
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Introduction: Mass Media, Communication, and Effects
2. Week  Effects of Mass Media Studies methodological approaches.
3. Week  Effects of Mass Media Studies methodological approaches.
4. Week  History of Mass Media effects Studies
5. Week  Persuasive Effects of Mass Media
6. Week  Comparative Effects of Different Mass Media
7. Week  Effects of New Mass Media
8. Week  MIDTERM EXAM
9. Week  Agenda setting researh
10. Week  Uses and gratifications researh
11. Week  Cultivation research
12. Week  Determinants of the Effects of Mass Media
13. Week  Harmful Effects of Violence and Mass Media
14. Week  Attitude and Behavior Change
15. Week  Mass media effects research in Turkey
16. Week  FINAL EXAM
 -- RECOMMENDED OR REQUIRED READING
  Baldwin J R, Perry S D and Moffitt M A (2003) Communication Theoris for Everyday Life, Boston: Pearson Education, Inc. Berger, Arthur Asa (1995) Essentials of Mass Communication Theory, London: Sage. Fiske, John (1996), İletişim Çalışmalarına Giriş, çev. Süleyman İrvan, Ankara: Ark. McQuail, Denis (1994) Mass Communication Theory An Introduction, London: Sage. McQuail, Denis ve Sven Windahl (1997) Kitle İletişim Modelleri, çev. Konca Yumlu, Ankara: İmge. Oskay, Ünsal (1994) Kitle Haberleşmesi Teorilerine Giriş, İstanbul: Der. Severin, Werner J. ve James W. Tankard, Wr. (1994) İletişim Kuramları Kökenleri Yöntemleri ve Kitle iletişim Araçlarında Kullanımları, çev., Ali Atıf Bir ve Serdar N.Sever, Eskişehir: K.S.M. Windahl S, Signitzer B H and Olson J T (1992) Using Communication Theory: An Introduction to Planned Communication, Sage Publications, London. Çebi, Murat S. (2003) Medya Etki Araştırmaları (Der. ve çev.), Ankara: Alternatif.
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer, Demonstration,Practise
 -- WORK PLACEMENT(S)
  NO
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
30
 Assignment
0
0
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
30
 Contribution of Final Examination to Overall Grade  
70
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
0
 Reading
14
3
42
 Searching in Internet and Library
14
3
42
 Designing and Applying Materials
14
3
42
 Preparing Reports
0
 Preparing Presentation
14
1
14
 Presentation
0
 Mid-Term and Studying for Mid-Term
1
3
3
 Final and Studying for Final
1
3
3
 Other
4
1
4
 TOTAL WORKLOAD: 
192
 TOTAL WORKLOAD / 25: 
7.68
 ECTS: 
7.5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Realises the interdisciplinary nature of communication science.X
2Defines fundamental issues related to the field of journalism and their cause-effect relationships.X
3Evaluates the expertise level theoretical, methodological and practical knowledge in the field of journalism.X
4Uses theory in the field of journalism, combining with quantitative and qualitative research methods, in advanced level.X
5Forms information about the field of journalism analytically and systematically.X
6Conducts a scientific study in the field of journalism, by taking responsibility individually and in-group.X
7Determines a problem in the field of journalism.X
8Collects data about the research problem.X
9Draw conclusions from the data obtained.X
10Distinguishs basic approaches and methods in the field of journalism.X
11Evaluates all available resources, by doing literature research in order to access information.X
12Evaluates current theoretical and methodological developments in the field of journalism, and transfers them to academic studies.X
13Collects data related to the field of journalism and integrates them with social, scientific, cultural and ethical values.X
14Uses knowledge and skills which is acquired in the field of journalism to contribute academic and social knowledge.X