GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
PROMOTION MANAGEMENT IN INTERNATIONAL BUSINESS/2270030
Course Title: PROMOTION MANAGEMENT IN INTERNATIONAL BUSINESS
Credits 3 ECTS 7.5
Semester 2 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
   Prof. İrfan SÜER
 -- WEB SITE(S) OF LECTURER(S)
  http://websitem.gazi.edu.tr/site/irsuer
 -- EMAIL(S) OF LECTURER(S)
  irsuer@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Comprehending promotional functions
Learning of the implementation and management of international promotion strategies.
Adopting marketing management profession
 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Promotion decisions in the international markets
2. Week  Building an effectively promotional system
3. Week  Setting the promotional mix
4. Week  Advertising strategy
5. Week  Developing the advertising program
6. Week  Executing and evaluating the advertising program
7. Week  Developing, executing and evaluating of the sales promotion program
8. Week   Midterm Exams
9. Week  The personal selling strategy and sales management
10. Week  Developing, executing and evaluating of the personal selling program
11. Week  Public relation strategy: Developing, executing and evaluating public relation program
12. Week  Direct marketing strategy: Developing of the direct marketing program
13. Week  Executing and evaluating of direct marketing program
14. Week  Presentation of homework and its evaluation
15. Week  Presentation of homework and its evaluation
16. Week  Final exams
 -- RECOMMENDED OR REQUIRED READING
  Prof. Dr. İrfan SÜER, Pazarlama İlkeleri, Nobel Yayınevi, 2014. Philip Kotler; Marketing Management, (Prentice Hall, Inc. Eleventh Edition, 2003). Philip Kotler ve Gary Armstrong; Principles of Marketing, (Pearson Education, Inc. New Jersey, Twelfth Edition, 2008).
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer, Demonstration
 -- WORK PLACEMENT(S)
  Not Applicable
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
20
 Assignment
1
20
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
15
3
45
 Practising Hours of Course Per Week
0
0
0
 Reading
15
2
30
 Searching in Internet and Library
15
1
15
 Designing and Applying Materials
15
1
15
 Preparing Reports
15
2
30
 Preparing Presentation
15
1
15
 Presentation
1
2
2
 Mid-Term and Studying for Mid-Term
1
15
15
 Final and Studying for Final
1
20
20
 Other
0
 TOTAL WORKLOAD: 
187
 TOTAL WORKLOAD / 25: 
7.48
 ECTS: 
7.5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1To have the required knowledge to be an expert in international trade, business management, international logistics, international business and lawX
2To be able to take part in and create value for businesses and organizations operating in the field of international trade that is related to his/her expertiseX
3To have the required basic knowledge about international trade and other related disciplinesX
4To be able to act according to ethical principles while performing international trade activities in organizations being involved.X
5To be able to identify problems related to the area of expertise, to gain access to relevant resources, to be able to make analysis and synthesis in order to produce scientific knowledge and to conduct a researchX
6To be able to have creative, critical and innovative thinking skills with regard to the areas of expertiseX
7To be able to develop strategies that will provide comptitive advantage to the organization and country while performing activities related to area of expertise as being aware of the the continuing economic, political and cultural variables in the country and in the world.X
8To have the knowledge, skills and equipment required to develop national and international projects and take part in project teams regarding the areas of expertiseX
9Being cabaple of estimating, identifying and analyzing the problems in the international trade areaX
10Being cabaple of producing the politics of international trade growing and solving the problemsX