GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
IMPLICATION OF PRICING IN INTERNATIONAL TRADE/7270013
Course Title: IMPLICATION OF PRICING IN INTERNATIONAL TRADE
Credits 3 ECTS 7.5
Semester 1 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Prof. İrfan SÜER
 -- WEB SITE(S) OF LECTURER(S)
  http://websitem.gazi.edu.tr/site/irsuer
 -- EMAIL(S) OF LECTURER(S)
  irsuer@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Learning the pricing principles and related concepts
Analyzing and decision making about pricing
Comprehending the pricining strategies and policies in international markets
Adopting the international level marketing management profession
 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Concept and contain of price and importance of price
2. Week  The pricing decision process; factors to affecting price decisions
3. Week  Selecting the pricing objective
4. Week  Estimating demand and revenue
5. Week  Analayzing cost, volume and profit relationships
6. Week  Determining an aproximate price level; cost-oriented pricing methods
7. Week  Demand-oriented pricing methods
8. Week  Midterm-exam
9. Week  Competition-oriented pricing methods
10. Week  Pricing strategies and policies
11. Week  New-product and product-mix pricing strategies
12. Week  Price-adjustment policies
13. Week  Homework presentation
14. Week  Homework presentation
15. Week  Homework presentation
16. Week  Final exam
 -- RECOMMENDED OR REQUIRED READING
  Prof. Dr. İrfan SÜER, Pazarlama İlkeleri, Nobel Yayınevi, 2014. Philip Kotler; Marketing Management, (Prentice Hall, Inc. Eleventh Edition, 2003). Philip Kotler ve Gary Armstrong; Principles of Marketing, (Pearson Education, Inc. New Jersey, Twelfth Edition, 2008).
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer, Demonstration
 -- WORK PLACEMENT(S)
  No
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
20
 Assignment
1
20
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
15
3
45
 Practising Hours of Course Per Week
0
 Reading
15
2
30
 Searching in Internet and Library
15
1
15
 Designing and Applying Materials
15
1
15
 Preparing Reports
15
2
30
 Preparing Presentation
15
1
15
 Presentation
1
2
2
 Mid-Term and Studying for Mid-Term
1
15
15
 Final and Studying for Final
1
20
20
 Other
0
 TOTAL WORKLOAD: 
187
 TOTAL WORKLOAD / 25: 
7.48
 ECTS: 
7.5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1To have the required knowledge to be an expert in international trade, business management, international logistics, international business and lawX
2To be able to take part in and create value for businesses and organizations operating in the field of international trade that is related to his/her expertiseX
3To have the required basic knowledge about international trade and other related disciplinesX
4To be able to act according to ethical principles while performing international trade activities in organizations being involved.X
5To be able to identify problems related to the area of expertise, to gain access to relevant resources, to be able to make analysis and synthesis in order to produce scientific knowledge and to conduct a researchX
6To be able to have creative, critical and innovative thinking skills with regard to the areas of expertiseX
7To be able to develop strategies that will provide comptitive advantage to the organization and country while performing activities related to area of expertise as being aware of the the continuing economic, political and cultural variables in the country and in the world.X
8To have the knowledge, skills and equipment required to develop national and international projects and take part in project teams regarding the areas of expertiseX
9Being cabaple of estimating, identifying and analyzing the problems in the international trade areaX
10Being cabaple of producing the politics of international trade growing and solving the problemsX