GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
INTERNATIONAL MARKETING/8270017
Course Title: INTERNATIONAL MARKETING
Credits 3 ECTS 7.5
Semester 2 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Prof. Sanem ALKİBAY
 -- WEB SITE(S) OF LECTURER(S)
  http://websitem.gazi.edu.tr/site/salkibay
 -- EMAIL(S) OF LECTURER(S)
  salkibay@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Learning about the basic concepts, related issues, approaches and theories related to international marketing management
Conducting environmental analysis by identifying the economic, social, cultural , political, legal and regulatory environmental factors
Being able to compare consumers and their buying behavior patterns around the globe
Developing foreign market entry modes and strategies
 -- MODE OF DELIVERY
  The mode of delivery of this course is face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course
 --COURSE CONTENT
1. Week  International marketing concept and internationalization process
2. Week  International marketing environment: economic and cultural environment
3. Week  International marketing environment: technological, political and legal environment
4. Week  Sector and competition analyses in international markets
5. Week  Customer analysis in international markets
6. Week  Competition and positioning strategies in international markets
7. Week  International marketing research
8. Week  Mid-term exam
9. Week  Foreign market entry strategies
10. Week  Product strategies in international markets
11. Week  Pricing strategies in international markets
12. Week  Distribution strategies in international markets
13. Week  Promotion strategies in international markets
14. Week  Promotion strategies in international markets
15. Week  Organization and control of the international marketing programme
16. Week  Final exam
 -- RECOMMENDED OR REQUIRED READING
  Altınbaşak, İ., Akyol, A., Alkibay, S., Arslan, M., Burnaz, Ş., Cengiz, E., Erdil, S., Gegez, A.E., Günay, N., Madran, C., Şakerkaya, A., Uydacı, M., Ünüsan, Ç., Yalçın, F.A, Yolaç, G. (2008), Küresel Pazarlama Yönetimi, Beta Srinivasan, R. (2003), International Marketing, Prentice-Hall of India Terpstra, Vern (1991), International Marketing, Dryden
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer
 -- WORK PLACEMENT(S)
  Not Applicable
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
20
 Assignment
1
40
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
60
 Contribution of Final Examination to Overall Grade  
40
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
0
 Reading
0
 Searching in Internet and Library
10
8
80
 Designing and Applying Materials
0
 Preparing Reports
0
 Preparing Presentation
10
5
50
 Presentation
0
 Mid-Term and Studying for Mid-Term
1
5
5
 Final and Studying for Final
2
5
10
 Other
0
 TOTAL WORKLOAD: 
187
 TOTAL WORKLOAD / 25: 
7.48
 ECTS: 
7.5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1To have the required knowledge to be an expert in international trade, business management, international logistics, international business and lawX
2To be able to take part in and create value for businesses and organizations operating in the field of international trade that is related to his/her expertiseX
3To have the required basic knowledge about international trade and other related disciplinesX
4To be able to act according to ethical principles while performing international trade activities in organizations being involved.X
5To be able to identify problems related to the area of expertise, to gain access to relevant resources, to be able to make analysis and synthesis in order to produce scientific knowledge and to conduct a researchX
6To be able to have creative, critical and innovative thinking skills with regard to the areas of expertiseX
7To be able to develop strategies that will provide comptitive advantage to the organization and country while performing activities related to area of expertise as being aware of the the continuing economic, political and cultural variables in the country and in the world.X
8To have the knowledge, skills and equipment required to develop national and international projects and take part in project teams regarding the areas of expertiseX
9Being cabaple of estimating, identifying and analyzing the problems in the international trade areaX
10Being cabaple of producing the politics of international trade growing and solving the problemsX